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D 174 / D174 Pre- Assessment (Latest Update 2025 / 2026) Marketing Management | Questions with Verified Answers | Grade A | 100% Correct - WGU
Question:
A realtor company posts all of its residential offerings online and includes pictures of the inside and outside of the properties. The realtor takes this step so potential customers can see if the property will meet their needs. Which service attribute does this represent?
Answer:
Search
Question:
An award-winning car dealership has salespeople who are extremely knowledgeable when answering customers' questions. Which service quality dimension is represented by the salespeople's knowledge?
Answer:
Assurance 1 / 3
Question:
Which term describes services that cannot be stored or saved for future use?
Answer:
Perishability
Question:
What is a characteristic of services?
Answer:
They are more difficult to standardize.
Question:
A consumer-products company sells items directly to consumers through television infomercials. Its newest infomercial begins by emphasizing that a high-quality garden hose is available for the low price of $19.99. The commercial then transitions into a "wait, there's more" announcement that offers a second hose and a garden shovel at no extra cost. Which pricing strategy does this company use?
Answer:
Value pricing
- / 3
Question:
A razor manufacturer sells an inexpensive razor handle for an entry-level user, but the razor blades that the handle uses are fairly expensive and must be changed frequently. Which pricing tactic is being used by this manufacturer?
Answer:
Captive pricing
Question:
A used car dealership runs a promotion that advertises its older used cars for only $1. After customers arrive at the car lot for the purchase, they learn that the $1 is just the down payment, and each car actually costs at least $7,000.Which term describes the illegal pricing issue occurring in this scenario?
Answer:
Deceptive pricing
Question:
A business sets a product price based on an attempt to drive competitors out of business. Which illegal pricing activity is this an example of?
Answer:
Predatory pricing
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