Inside LVMH certificate Module 1, 2 & 3 Latest Update - Questions and 100% Verified Correct Answers Guaranteed A+
"In a store, decoration is the only element that will allow the customer to feel the brand's DNA."
Yes or NO - CORRECT ANSWER: No
A brand DNA is based on...
- Heritage
- Positioning
- Values
- All of the above - CORRECT ANSWER: Heritage & values
A key asset for Sephora branding is its rich and inclusive offer
Yes or No - CORRECT ANSWER: Yes
About the customer experience: the COVID crisis has been an incredible accelerator of the shift from transaction to personalized service
Yes
No - CORRECT ANSWER: Yes
According to Alice Litscher, what are the 3 steps of the creative processing?
- Concepting - Experimentation - Making
- Concepting - Making - Delivering
- Collecting - Experimentation - Making
- Collecting - Making - Delivering - CORRECT ANSWER: Collecting - Experimentation -
Making
According to Anne Michaut from HEC Paris, what are the purposes of retail today?
- Magnifying the product
- Celebrating the brand
- Nurturing client's emotion
- None of the above - CORRECT ANSWER: - Magnifying the product
- Celebrating the brand
- Nurturing client's emotion
- / 3
According to Bain & Company, online sales will represent, by ...
- 12% of the luxury sales
- 25% of the luxury sales
- More than 30% of the luxury sales - CORRECT ANSWER: More than 30% of the
luxury sales
According to Carole Bildé, her first role as Marketing and Communication Director for Veuve Clicquot is to...
- develop relationships with the retailers
- engage customers and make Veuve Clicquot the most desirable Champagne brand
create new productsChampagne brand
- create new products - CORRECT ANSWER: engage customers and make Veuve
Clicquot the most desirable Champagne brand
According to Emanuela Prandelli from Bocconi University, the next frontier of omnichannel customer engagement will probably come from the recent developments of non-fungible tokens
Yes
No - CORRECT ANSWER: Yes
According to Sandrine Crener from Harvard Business School, we have moved from a traditional retail model to a new global and omnichannel model. This traditional model
was defined by:
- a few stores in a limited number of cities in the world
- a target of few privileged people who had physical access to those stores
- the promotion of scarcity and exclusivity - CORRECT ANSWER: - a few stores in a
- a target of few privileged people who had physical access to those stores
- the promotion of scarcity and exclusivity
limited number of cities in the world
Among the following activities, which one(s) can you find in the Other Activities sector?
- Culture
- Art
- Lifestyle
- Hospitality - CORRECT ANSWER: Culture
Art Lifestyle Hospitality
Among the followings, which ones are features of product superiority according to Anne Michaud from HEC Paris? 2 / 3
Select several proposals
- Exceptional Design
- Basic raw materials
- Craftsmanship
- All of the above - CORRECT ANSWER: Exceptional Design & craftsmanship
Among the four typologies of Chinese Consumers, which of the following groups are considered as key drivers within the international landscape?
- domestic chinese
- nomadic overseas chinese
- frequent outbound travellers
- overseas chinese - CORRECT ANSWER: Nomadic overseas chinese
Frequent outbound travellers
At Guerlain, what are the three pillars that create a connection with customers?
- Store teams
- Place and retail design
- Customer programs
- Spamming - CORRECT ANSWER: - Store teams
- Place and retail design
- Customer programs
At Louis Vuitton, what does every design project start with ?
- Researching
- Prototyping
- Making
- Delivering - CORRECT ANSWER: Researching
Customers demand exceptional experiences with brands. At Sephora, which are the levers developed to make the difference?
- Appeal of stores
- New services
- Expertise of the teams
- A rich and inclusive offer - CORRECT ANSWER: - Appeal of stores
- New services
- Expertise of the teams
- A rich and inclusive offer
Emotional value...
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