MGT 103 MIDTERM BATES NEWEST ACTUAL

MGT 103 MIDTERM (BATES) NEWEST ACTUAL /

QUESTIONS AND ANSWERS VERIFIED/GRADED A+

80/20 rule - ----Answers----20% of purchasers account for 80% of sales (most involved customers)

AIRWALK mistake - ----Answers----moved from a concentrated to differentiated strategy too fast

*never do anything at the expense of your core customers

matrix analysis - ----Answers----tool used for market segment analysis

compare segments by market size, expected growth, consumer needs, benefits offered, etc

(ex is apple comparing all products to their diff market segments)

secondary data - ----Answers----data that has already been collected prior to the project at hand

primary data - ----Answers----data that is collected specifically for the given project 1 / 2

methods: survey based, observational, focus group

surveys - ----Answers----most popular research method

methods: telephone interviews, personal interviews, email

surveys

survey question types - ----Answers----open-ended, fixed alternative, dichotomous, semantic differential, likert scale

internal validity - ----Answers----outcome is due to the IV alone, and not a confound

external validity - ----Answers----level of generalizability

ethnography - ----Answers----form of research focusing on the sociology of meaning thru field observation or sociocultural phenomena

often focuses on a community

what is a product? - ----Answers----goods, services, and ideas

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