MGT 6311 Final Exam Latest Update -

MGT 6311 Final Exam Latest Update - Actual Exam Questions and 100% Verified Correct Answers Guaranteed A+

At what stage in the customer journey should you use email marketing? - CORRECT ANSWER: all stages (earn/keep trust, build brand awareness, drive sales, retention, build/maintain loyalty, etc.)

Give an example of paid, owned, and earned media - CORRECT ANSWER: Google

ads (paid), company Facebook page (owned), influencer blog post about new product (earned)

Give some strategies for VSEO - CORRECT ANSWER: upload new content regularly,

encourage engagement via likes, shares, subscriptions, track metrics and delete unsuccessful videos, use most important keywords in 1st 3 words of title, meta tags, etc.

How can a heat map help with analytics? - CORRECT ANSWER: tell where users

spend most of their time on a site

How can responsive design improve a marketing campaign? - CORRECT ANSWER:

make sure ads display properly across devices (laptop, mobile, tablet)

How can you determine which/how many images to include in email content? -

CORRECT ANSWER: minimize images, make sure it makes sense without the images,

use sparingly for best effect

How can your sender reputation score impact your email marketing campaign? -

CORRECT ANSWER: if you're within thresholds, your messages will go through,

otherwise they'll go to the spam folder

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How do users find new videos? - CORRECT ANSWER: search engines,

recommendations from friends/family, navigating to a URL, paid ads/promotions

How do you choose the best platform for a social media campaign? - CORRECT ANSWER: consider target audience's preferences/habits and specific goals for the campaign

How do YouTube and Facebook differ in their definitions of a user viewing a video? -

CORRECT ANSWER: YouTube counts a view as more than 30 seconds, Facebook

counts a view as more than 3 seconds

How does page exit ratio differ from bounce rate? - CORRECT ANSWER: bounce rate

is the rate of users who land on your site and leave before browsing any pages - it tells how much users are browsing around the site vs. staying on one page and leaving; page exit ratio is the percent of time users leave the website from a particular page - it tells which pages tend to be the end point for user engagement and can give an idea about where a user is in the customer journey

How does trust impact an email marketing campaign? - CORRECT ANSWER: need to

maintain customer trust, provide for easy unsubscribe/opt-out, don't send too many messages

How should you determine which metrics to track for a video marketing campaign? - CORRECT ANSWER: Pick the metrics that will tell the most about the overall goal of the campaign (i.e. if the objective is to increase sales, use CTR, conversion rate, etc)

How should you handle negative feedback on social media? - CORRECT ANSWER:

listen, respond, ask questions, treat it as an opportunity to increase loyalty

Name 5 goals for a video marketing campaign - CORRECT ANSWER: communication,

increase sales, lead generation, provide customer service, promotion

On which features can users be segmented for analytics purposes? - CORRECT ANSWER: referrer, geography, landing page, 1st time visitor, browser

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