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MGT 6311 / MGT6311 Midterm Exam ( Update 2025 / 2026) Digital Marketing Questions & Answers - Georgia Tech
Question:
What are programmatic ads, and what are their trends?
Answer:
Programmatic ads are ads served by programs or systems (instead of manual insertion) and they dominate spend on digital display ad spending.
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Question:
Digital marketing strategy framework
Answer:
define digital mission -> define digital strategies -> derive interaction strategy across customer lifecycle -> measure and improve ROI Kinda like GOST
Question:
display advertising goals
Answer:
build brand awareness Increase share of voice • Create consumer demand • Inform consumers • Build brand loyalty • Drive response and sales 2 / 3
Question:
How low are click through rates?
Answer:
Based upon word streams analysis of 3 plus billion in Adwords spend, the average click-through rate is 1.91% on the Search Network but just 0.35% on the Display Network.So stated differently, roughly 1 in 52 people click on a paid search ad while 1 in 286 click on a display ad.
Question:
display advertising considerations
Answer:
• Does it matter if the company/organization is B2C vs. B2B? • Does it matter if the company is well known vs. lesser known/SMB? • At what stage of the buyer's journey are display ads likely to be clicked?
Question:
what are ad networks?
Answer:
A digital ad network serves as an intermediary between advertisers and the websites that have opted into the ad network.
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