.png){kind=logo}
MGT 6311 Midterm (Actual / ) 53 Questions And 100% Verified Answers
Shift in marketing mix Reach, effectiveness, and efficiency
goal of marketing to create a product/service that sells
Dynamic creative optimization to increase engagement - create targeted ads down to an individual viewer level
Contextual ads shown based upon a webpages ad copy and ads associated tags to create a symbiosis of relevance. like a marriott or trip advisor page
Ad network 1 / 2
serves as an intermediary between advertisers and websites that have opted in. help publish ads at scale, manage pricing, help geo-target and provide useful analytics
Ad exchange where unsold ad space is placed by publishers and then bid on by advertisers
CPM Cost per mille (1,000 impressions) Most common; pricing depends on popularity of the site - sites w/ more traffic tend to cost more
CPC Cost per click - other most common
CPA Cost per acquisition - payment made based upon an action taken after user has clicked an ad and visited the advertiser's site. rarely used for display
- / 2
.png)