MKT 3413 EXAM 3 WU NEWEST ACTUAL

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MKT 3413 EXAM 3 WU NEWEST ACTUAL

EXAM COMPLETE 150 QUESTIONS AND

CORRECT DETAILED ANSWERS (VERIFIED

ANSWERS) |ALREADY GRADED A+||BRAND

NEW VERSION!!

Question 1: The assignment of numbers or other symbols to

characteristics of objects according to certain prespecified rules is called

• randomization
• measurement
• sampling
• exploring
• characterization

Correct answer: measurement

Question 2: The generation of a continuum upon which

measured objects are located is called

• sampling
• hypothesizing
• scaling
• factoring

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• continuous generation

Correct answer: scaling

Question 3: Consider a scale from 1 to 100 for locating

consumers according to the characteristic "attitude toward department stores." Each respondent is assigned a number from

• to 100 indicating the degree of (un)favorableness with 1 =

extremely unfavorable and 100 = extremely favorable.________ is the actual assignment of a number from 1 to 100 to each respondent. ________ is the process of placing the respondents on a continuum with respect to their attitude toward department stores

• Measurement; Scaling
• Scaling; Ranking
• Scaling; Measurement
• Ranking; Measurement

Correct answer: A) Measurement; Scaling

Question 4: Which of the following is NOT one of the four

primary scales of measurement

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• nominal scales
• ordinal scales
• interval scales
• random scales
• C and D

Correct answer: D) random scales

Question 5: A scale whose numbers serve only as labels or tags

for identifying and classifying objects with a strict one-to-one correspondence between the numbers and the objects is called a(n)

• nominal scale
• ratio scale
• ordinal scale
• interval scale
• random scale

Correct answer: A) nominal scale

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Question 6: Which of the following primary scales of

measurement is recognized as the most basic or limited

• ordinal scales
• nominal scales
• ratio scales
• interval scales
• random scale

Correct answer: B) nominal scales

Question 7: According to the text ________ are the simplest to

use

• ratio scales
• ordinal scales
• interval scales
• random scales
• nominal scales

Correct answer: E) nominal scales