MKT 3413 FINAL EXAM WU NEWEST

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MKT 3413 FINAL EXAM WU NEWEST

ACTUAL EXAM COMPLETE 500 QUESTIONS

AND CORRECT DETAILED ANSWERS

(VERIFIED ANSWERS) |ALREADY GRADED

A+||BRAND NEW VERSION!!

Question 1: problem-identification research involves going

below the surface to identify the true underlying problem that the marketing manager is facing

Correct answer: TRUE

Question 2: problem-identification research is typically used to

address pricing issues

Correct answer: FALSE

Question 3: problem-identification research is the more common

of the forms of research and is undertaken by virtually all marketing firms

Correct answer: TRUE

Question 4: according to the text, problem-solving research is

typically used to assess the environment and diagnose problems

Correct answer: FALSE

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Question 5: research undertaken to help solve specific marketing

problems is called problem-solving research

Correct answer: TRUE

Question 6: market share is an example of a topic typically

addressed by problem-solving research

Correct answer: FALSE

Question 7: market potential is an example of a topic typically

addressed by problem-identification research

Correct answer: TRUE

Question 8: segmentation is an example of a topic typically

addressed by problem-solving research

Correct answer: TRUE

Question 9: image research is an example of a topic typically

addressed by problem-identification research

Correct answer: TRUE

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Question 10: distribution research is an example of a topic

typically addressed by problem-identification research

Correct answer: FALSE

Question 11: the first step in any marketing research project is to

formulate the research design

Correct answer: FALSE

Question 12: formulating an analytical framework along with

models, research question, hypotheses, and the information needed are included in developing an approach to the problem

Correct answer: TRUE

Question 13: fieldwork or data collection is the fourth step of the

marketing research process

Correct answer: TRUE

Question 14: telephone, mail, personal, and electronic

interviewing are forms of interviewing in the data collection stage of the research process

Correct answer: TRUE

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Question 15: collecting and analyzing data are steps involved in

the data-processing stage

Correct answer: FALSE

Question 16: promotion is considered an uncontrollable

environmental factor

Correct answer: FALSE

Question 17: marketing research is not concerned with factors

that are not under control of the marketing manager

Correct answer: FALSE

Question 18: a manager has control over a competitor's pricing

policy

Correct answer: FALSE

Question 19: pricing, promotion, and distribution are all

considered controllable marketing variables

Correct answer: TRUE