MRKT-35010 Final Exam Actual 87 Questions And

MRKT-35010 Final Exam (Actual / ) 87 Questions And 100% Verified CORRECT Answers

market penetration a strategy of increasing market share for present products in existing markets

market development a strategy that attempts to attract new customers to existing products

position the place a product, brand, or group of products occupies in consumers' minds relative to competing offerings

product differentiation 1 / 3

a positioning strategy that some firms use to distinguish their products from those of competitors

perceptual mapping displays, in two or more dimensions (like healthy and tasty), the location of products in the customers' minds

repositioning means changing the customers' perception of a brand in relation to competing brands

marketing research provides decision makers with data on the effectiveness of the current marketing mix and insights for necessary changes

secondary data data previously collected from any purpose other than the one at hand 2 / 3

primary research conducted when data are gathered for the first time to answer a specific research question.

secondary Innumerable outside sources of ________ information exist, such as trade and industry associations, business periodicals, and government departments and agencies

experiment a method a researcher can use to gather primary data and entails the researchers altering one or more variables while observing the effects of those alterations on another variable

Focus Group consist of seven to ten people who participate in a group discussion led by a moderator.

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