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D373 PRE ASSESSMENT EXAM newest actual / QUESTIONS & ANSWERS VERIFIED/ GRADED A+
What is brand promise? - ----Answers----What you can expect from the company/brand
What is customer experience? - ----Answers----The encounter a consumer has with a company before and after making a purchase
How many years of experience does a marketing coordinator have? - ----Answers----Entry level around 1-2
How many years of experience does a marketing manager have? - ----Answers----3-4 years
How many years of experience does a marketing director have? - ----Answers----7-10 years
How many years of experience does a marketing vise president have? - ----Answers----11-15 years
How many years of experience does a chief marketing officer have? - ----Answers----20+ years
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What is lifetime value? - ----Answers----A measurement of how valuable a customer is to your company, the total worth to a business of a customer over the whole period of their relationship with the brand.
What growth strategy is being used when a company develops a new product for a new market? - ----Answers----Product Diversification
What growth strategy is being used when a company develops a old product for a new market? - ----Answers----Market Development
What growth strategy is being used when a company develops a new product for a old market? - ----Answers----Product Development What are elements of the marketing mix? - ----Answers---- Product, Price, Place, Promotion
What are the extended elements of the marketing mix? - ---- Answers----People, Process, and Physical Evidence
What is marketing segmentation? - ----Answers----The process of dividing the market into groups of customers with different needs, wants, or characteristics—who therefore might appreciate products or services geared especially for them.
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