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C201 / C 201 Objective Assessment Review (Latest Update 2025 / 2026) Business Acumen | Test Questions with Answers | Grade A | 100% Correct - WGU

Question:

A manufacturer that sells _____ is most likely to employ personal selling.

• private jets to people
• packaged chips all over the world
• scissors with a safety attachment
• generic tea at a low cost

Answer:

• private jets to people

• / 4

Question:

Informative advertising is most apt to be used in which stage of the product life cycle?

• The maturity stage
• The introductory stage
• The decline stage
• The growth stage

Answer:

• The introductory stage

Question:

A leading manufacturer of exercise bicycles ran a full-page advertisement in a health magazine differentiating the price of its bicycle with that of a leading competitor. The manufacturer is using _____.

• reminder-oriented advertising
• a pushing strategy
• advocacy advertising
• comparative advertising

Answer:

• comparative advertising
• / 4

Question:

Blue Computers Inc., a computer manufacturer, provides inner city schools with free computers and wireless Internet access. This is an example of _____.

• creative selling
• rebates that support advertising
• personal selling
• public relations

Answer:

• public relations

Question:

When a pharmaceutical company uses the phrase "ask your doctor" in its ads, the company is using a _____ strategy to appeal directly to the public instead of physicians alone.

• pulling
• rebate
• pushing
• public relations

Answer:

• pulling
• / 4

Question:

The method of determining the minimum sales volume needed at a certain price level to cover all costs is _____.

• market share analysis
• return on sales analysis
• equilibrium pricing analysis
• breakeven analysis

Answer:

• breakeven analysis

Question:

Setting a price relatively high compared to similar goods and then gradually lowering it is a pricing strategy called _____ pricing.

• penetration
• psychological
• skimming
• cost-based

Answer:

• skimming

• / 4