Samenvatting research methods for business studies 9

Samenvatting research methods for business studies (9 th edition) Mark N.K. Saunders Philip Lewis Adrian Thornhill

Samenvatting van de lesstof uit de hoofdstukken: 1, 2, 3, 5, 6, 7, 8, 9, 10

en 11 voor de premaster Managementwetenschappen aan de Open Universiteit.Samenvatting is in het Nederlands. 1 / 4

Inhoud

• Research, reflective diaries and the purpose of this book.........................5

1.3 Business and management research ..................................................5

• Generating a research idea and developing your research proposal......14
• 2 Characteristics of good research.....................................................14

2.7 The importance of theory.................................................................16 2.9 Structuring your research proposal...................................................20

• Critically reviewing the literature...........................................................21

3.1 Introduction.......................................................................................21 3.5 Planning your research proposal.......................................................23 De parameters van uw zoekopdracht definiëren.................................23 De zoektermen genereren...................................................................23

• Formulating the research desing............................................................27

5.1 Introduction.......................................................................................27 5.2 Achieving a coherent research desing..............................................29 5.3 The research purpose.......................................................................29 Verkennende studies...........................................................................29 Beschrijvende studies..........................................................................29 Verklarende studies.............................................................................30 Evaluatieve studies..............................................................................30 Gecombineerde studies.......................................................................30

5.4 Methodological choice: choosing a quantitative, qualitative or mixed

methods research design........................................................................31 Quantitative research design...............................................................32 Mixed methods research design..........................................................34 5.5 Developing a coherent research strategy.........................................41 Experiment..........................................................................................41 Hypothesen..........................................................................................42 Experimentele ontwerpen....................................................................44 Enquête...............................................................................................46 Etnografie............................................................................................46 Ontwikkeling........................................................................................48 2 / 4

Belangrijkste elementen......................................................................48 Een gefundeerde theorie aannemen ...................................................50 Narratief onderzoek.............................................................................51 Casestudy............................................................................................51 Orthodox en opkomend.......................................................................53 Structuren van casestudy's..................................................................54 Action research....................................................................................56 Longitudinale studies...........................................................................57 5.7 Anticipating potential ethical issues.................................................58 Schade.................................................................................................58 Heimelijk onderzoek............................................................................58 5.8 Assessing the quality of the research...............................................59

Wetenschappelijke canons van onderzoek: betrouwbaarheid en

validiteit...............................................................................................59 Betrouwbaarheid..................................................................................61 Geldigheid............................................................................................62 Alternatieve criteria om de kwaliteit van onderzoeksopzet te beoordelen...........................................................................................64 Aanpassing van bestaande conceptualisaties.....................................64 Gebruik van parallelle versies..............................................................64 Alternatieve criteria.............................................................................64 Validering.............................................................................................66

• Negotiating access and research ethics..................................................70

6.6 research ethics and acting ethically.................................................70 Definitie van onderzoeksethiek...........................................................70 Ethische principes................................................................................70

• Selecting samples...................................................................................73

7.1 Introduction.......................................................................................73 7.4 Probability samping – sampling frame..............................................73

• Obtaining and evaluating secondary data..............................................74

8.1 Introduction.......................................................................................74 8.2 Types of secondary data and uses in research..................................74 Secundaire gegevens van de enquête.................................................75 3 / 4

Secundaire gegevens documenteren ..................................................76

• Collecting primary data using interview and diaries...............................77

9.1 introduction.......................................................................................77 9.2 Observation choices..........................................................................78 Structuur en formaliteit.......................................................................78 Betrokkenheid van onderzoekers.........................................................79 Problemen met de gegevenskwaliteit..................................................80 10 collecting primary data using interviews and diaries............................82 10.2 standardisation and structure in questioning.................................82 11 Collecting primary data using questionnaires.......................................84 11.4 Questionnaire validity and reliability..............................................84 Testen op betrouwbaarheid..................................................................84

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