Seitel Test Bank All

The Practice of Public Relations 14e Fraser Seitel (Test Bank All Chapters, 100% Original Verified, A+ Grade) 1 / 4

1 Copyright © 2020 Pearson Education, Inc.The Practice of Public Relations, 14e (Seitel) Chapter 1 Defining Public Relations 1) The Chapter 1 opening scenario, which details the Donald Trump presidency, contends that Trump has ________.

• destroyed the science behind public relations
• seriously complicated the practice of public relations
• integrated public relations, marketing, and advertising
• re-invented public relations as "strategic communications"

Answer: B

Difficulty: 3: Challenging

Skill: Synthesis

LO: 1.1: To define the practice of public relations and underscore its importance as a valuable and powerful societal force in the 21st century.

AACSB: Ethical understanding and reasoning

2) Which societal force has joined public relations to revolutionize the way organizations and individuals communicate with key publics around the world?

• the advertising industry
• international nonprofits
• Donald Trump
• social media

Answer: D

Difficulty: 1: Easy

Skill: Concept

LO: 1.1: To define the practice of public relations and underscore its importance as a valuable and powerful societal force in the 21st century.

AACSB: Information technology

3) In 2012, the Public Relations Society of America reached a common definition for public relations. Which of the following represents the winning definition?

• "Like beauty, the definition of 'public relations' is in the eye of the beholder."
• "Public relations is a planned process to influence public opinion, through sound character

and proper performance, based on mutually satisfactory two-way communication."

• "Public relations revolutionizes the way organizations and individuals communicate to their

key constituent publics around the world."

• "Public relations is a strategic communication process that builds mutually beneficial

relationships between organizations and their publics."

Answer: D

Difficulty: 2: Moderate

Skill: Concept

LO: 1.1: To define the practice of public relations and underscore its importance as a valuable and powerful societal force in the 21st century.

AACSB: Reflective thinking 2 / 4

2 Copyright © 2020 Pearson Education, Inc.4) In a society overwhelmed by communications, what is the communicator's main challenge?

• to bombard the target audience with messages of every variety (traditional and nontraditional)

at the same time

• to make millions of dollars for public relations professionals
• to convince people that public relations is important
• to cut through communications that come from many sources to deliver an argument that is

persuasive, believable, and actionable

Answer: D

Difficulty: 1: Easy

Skill: Concept

LO: 1.1: To define the practice of public relations and underscore its importance as a valuable and powerful societal force in the 21st century.

AACSB: Written and oral communication

5) The strength of the public relations field stems from ________.

• its roots in democracy
• its significance in altering democracy
• its significance in building the ranks of management
• its significance in protecting management from encroachment by unqualified leaders

Answer: A

Difficulty: 2: Moderate

Skill: Concept

LO: 1.1: To define the practice of public relations and underscore its importance as a valuable and powerful societal force in the 21st century.

AACSB: Reflective thinking

6) The fundamental mandate of public relations is ________, and its focus is ________.

• strategy; media relations
• communications; building relationships
• relationships; publicity
• character; performance

Answer: B

Difficulty: 3: Challenging

Skill: Concept

LO: 1.1: To define the practice of public relations and underscore its importance as a valuable and powerful societal force in the 21st century.

AACSB: Written and oral communication 3 / 4

3 Copyright © 2020 Pearson Education, Inc.7) In John Marston's R-A-C-E process, the key step is ________.

• solid strategy
• reasoned research
• action
• careful evaluation

Answer: C

Difficulty: 2: Moderate

Skill: Concept

LO: 1.1: To define the practice of public relations and underscore its importance as a valuable and powerful societal force in the 21st century.

AACSB: Application of knowledge

8) Which of the following distinguishes the R-O-S-I-E formula from other formulae that summarize the PR process?

• encompasses more clear objectives
• encompasses a more managerial approach
• encompasses more implementation of a predetermined plan
• encompasses more scientific evaluation

Answer: B

Difficulty: 2: Moderate

Skill: Application

LO: 1.1: To define the practice of public relations and underscore its importance as a valuable and powerful societal force in the 21st century.

AACSB: Analytical thinking

9) In reporting to an organization's top management, public relations professionals must be able to provide information that is ________.

• unfiltered and uncensored
• carefully researched
• approved by other departments
• positive in nature

Answer: A

Difficulty: 2: Moderate

Skill: Application

LO: 1.1: To define the practice of public relations and underscore its importance as a valuable and powerful societal force in the 21st century.

AACSB: Analytical thinking

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