T E S T B A N K - C H A P T E R 1 Public Relations Today M U L ...

T E S T B A N K

Wilcox: Public Relations: Strategies and Tactics, 12e

C H A P T E R 1

Public Relations Today

M U L T I P L E C H O I C E Q U E S T I O N S

Question TitleM/C Question 1 Assessment Type Multiple-choice Question StemWhat is the purpose of public relations?Answer Choices AnswerCorrect Answer (x) Feedback a.To help an organization succeed by strategically managing its communicationsand relationships with key audience groups.X b.To propose new marketing strategies to an agency, company, or firm Consider This: Public relations draws on skills and objectives from many other specialties, but it has its own focused purpose. LO 1.1: Describe the public relations field as it exists today.c.To control access to information about a person or corporation Consider This: Public relations draws on skills and objectives from many other specialties, but it has its own focused purpose. LO 1.1: Describe the public relations field as it exists today.d.To test potential markets for a firm in order to gauge acceptance of new products or services being offered Consider This: Public relations draws on skills and objectives from many other specialties, but it has its own focused purpose. LO 1.1: Describe the public relations field as it exists today.Learning Objective

1.1: Describe the public relations field as it exists today

Topic/ConceptWhat Is the Current State of Public Relations?Difficulty Level (mark X whereapplicable) Easy Moderate Difficult X Skill Level (mark X whereapplicable) Understand the Concepts Apply What You Know Analyze ItEvaluate It Public Relations Strategies and Tactics 12e Dennis Wilcox, Bryan Reber, Glen Cameron (Test Bank All Chapters, 100% Original Verified, A+ Grade) 1 / 4

X Question TitleM/C Question 2 Assessment Type Multiple-choice Question StemHow did the COVID-19 pandemic affect the public relations industry?Answer Choices AnswerCorrect Answer (x) Feedback a.Very little; public relations funding and company finances remained largely intact.Consider This: The COVID-19 pandemic affected many people,businesses, and services worldwide. LO 1.1.1: Outline the status of the global public relations industry.b.Revenues generated by public relations campaigns steadily increased across the time frame of the pandemic.Consider This: The COVID-19 pandemic affected many people,businesses, and services worldwide. LO 1.1.1: Outline the status of the global public relations industry.c.A greater number of workers sought employment in the public relations field.Consider This: The COVID-19 pandemic affected many people,businesses, and services worldwide. LO 1.1.1: Outline the status of the global public relations industry.d.Revenues were down, but thefield remained optimistic that growth opportunities were available.X Learning Objective

1.1.1: Outline the status of the global public relations industry

Topic/ConceptPR Is Resilient Difficulty Level (mark X whereapplicable) Easy Moderate Difficult X Skill Level (mark X whereapplicable) Remember Understand the Concepts Apply What You Know Analyze ItEvaluate It X Question TitleM/C Question 3 Assessment Type Multiple-choice Question StemMany of the growth opportunities in public relations can be found in: 2 / 4

Answer Choices AnswerCorrect Answer (x) Feedback

a.Australia. Consider This: This region of the

world tends to have nations with rapidly expanding economies.

LO 1.1.1: Outline the status of

the global public relations industry.

b.Finland. Consider This: This region of the

world tends to have nations with rapidly expanding economies.

LO 1.1.1: Outline the status of

the global public relations industry.c.Asia-Pacific nations. X

d.North America.Consider This: This region of the

world tends to have nations with rapidly expanding economies.

LO 1.1.1: Outline the status of

the global public relations industry.Learning Objective

1.1.1 Outline the status of the global public relations industry

Topic/ConceptPR Is Resilient Difficulty Level (mark X where applicable) Easy Moderate Difficult X Skill Level (mark X where applicable) Understand the Concepts Apply What You Know Analyze ItEvaluate It X Question TitleM/C Question 4 Assessment Type Multiple-choice Question Stem Ingo wants to pursue public relations as a major in college, but he’s not sure he wants to do any graduate work in the field. Where should Ingo enroll if he wants to obtain an undergraduate-only BA in public relations?Answer Choices AnswerCorrect Answer (x) Feedback a.The University of Texas at Austin X

b.Loyola Marymount University Consider This: There are very

few universities in the United States that offer only an undergraduate degree in public 3 / 4

relations. LO 1.1.1: Outline the

status of the global public relations industry.

c.University of San Francisco Consider This: There are very

few universities in the United States that offer only an undergraduate degree in public

relations. LO 1.1.1: Outline the

status of the global public relations industry.

d.Willamette UniversityConsider This: There are very

few universities in the United States that offer only an undergraduate degree in public

relations. LO 1.1.1: Outline the

status of the global public relations industry.Learning Objective

1.1.1: Outline the status of the global public relations industry

Topic/ConceptPR Is Resilient Difficulty Level (mark X where applicable) Easy Moderate Difficult X Skill Level (mark X where applicable) Understand the Concepts Apply What You Know Analyze ItEvaluate It X Question TitleM/C Question 5 Assessment Type Multiple-choice

Question StemThe current state of public relations emphasizes:

Answer Choices AnswerCorrect Answer (x) Feedback a.persuasion as its primary tactic.

Consider This: The field of public

relations recognizes the importance of mutual

understanding. LO 1.1.2: Identify

the key concepts that define public relations.b.a reliance on print media, such as newspaper articles or magazine features.

Consider This: The field of public

relations recognizes the importance of mutual

understanding. LO 1.1.2: Identify

the key concepts that define public relations.c.a top-down approach, in which a firm tells its publics what they should want and how to obtain it.

Consider This: The field of public

relations recognizes the importance of mutual

understanding. LO 1.1.2: Identify

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