Telus Rater Exam Latest Update -

Telus Rater Exam Latest Update - Actual Exam 130 Questions and 100% Verified Correct Answers Guaranteed A+ Verified by Professor

AC - CORRECT ANSWER: Ad Creative; The Ad Creative is an advertisement that can

appear

Additional Aspect - CORRECT ANSWER: The query has an additional non-implied

aspect to its intent, but still preserves the main intent of the keyword.

IE: boots -> cheap boots

Advertiser Intent - CORRECT ANSWER: Advertiser intent is what the advertiser hopes to accomplish by placing their ad alongside a query that matches the keyword they've chosen.

Business Page - CORRECT ANSWER: A page the advertiser specifically wants the

audience to visit

Classifier: Diverse Content - CORRECT ANSWER: The main content of the page is divided among several or many different topics.

Classifier: Fictional Content - CORRECT ANSWER: The main content of the page consists of fictional (non-real) material.

Classifier: Low Text-Content - CORRECT ANSWER: The main content of the page contains very little or no text.

Classifier: Topical Content - CORRECT ANSWER: The main content of the page is primarily focused on a single topic or a small number of topics. 1 / 3

Additional secondary, minor, or sidebar topics are okay, as long as the page is mostly about one or a few topics.

Commercial Intent - CORRECT ANSWER: The query expresses the intent to purchase

the product or service referred to by the keyword (or the other way around).

Content Page - CORRECT ANSWER: The webpage that the user is currently visiting

Do all queries have the approximate location provided? - CORRECT ANSWER: No

Exact Intent - CORRECT ANSWER: An ad might address the user's exact intent

Identical Search Intent - CORRECT ANSWER: The keyword and query target the same

information and express essentially the same search intent, although they are not exact paraphrases of each other.

Implied Intent - CORRECT ANSWER: The keyword has the same implied intent as

specified by the query (or the other way around). A keyword or query has an implied intent if a user searching for a concept does not need to specify that intent to achieve his or her goal.

Implied Terms - CORRECT ANSWER: The keyword contains an additional word or

words that are always or almost always implied by other terms in the query (or the other way around).IE: query is "places to rent in Muskegon", keyword is "places to rent in Muskegon MICHIGAN"

In-Market - CORRECT ANSWER: When the user is in the market for a product or

service

Keywords - CORRECT ANSWER: The keyword represents or captures products,

concepts, or services the user is currently interested in. 2 / 3

LP - CORRECT ANSWER: Landing Page; Where you're sent when you click the AC.

The first page that appears.

Nearby Intent - CORRECT ANSWER: An ad that offers the user an approximate

solution or something that usually goes with the queried item.

Only Topical Connection - CORRECT ANSWER: An ad might offer something that is

topically related to the query, but does not address the nearby intent at all

Product Subtype - CORRECT ANSWER: The query is a specific product subtype of the keyword.

IE: shoes -> women's boots

Query - CORRECT ANSWER: A word or phrase searched for

Radically Different Alternative/Substitute - CORRECT ANSWER: An ad might offer a very different alternative that would address the user's needs. For example, for a query [disposable straws], an ad might offer [stainless steel straws] which are reusable. Both of these items address the user's needs for straws in very different ways.While some users might possibly become interested in stainless steel alternatives for their query, most users would not consider stainless steel straws as reasonable alternatives to [disposable straws], and these two items would not be considered interchangeable.

Reasonable Substitute - CORRECT ANSWER: When the user indicates that they want

a certain product / service from a certain brand or provider, and the ad appears to offer the same or a very similar product / service from a different brand, provider or competitor, you should generally consider this as a reasonable substitute / alternative to the queried product / service.

Request Additional Information - CORRECT ANSWER: The query formulates a specific request or question about the problem, topic, or question that the keyword refers to. If

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