Test Bank all Chapter, Answer are

CB (Consumer Bahavior) 2nd Canadian Edition by Barry Babin Eric Harris Kyle Murray

(Test Bank all Chapter, Answer are Marked with *)

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Chapter 1

• An understanding of consumer behaviour can mean better business for

companies, better public policy for governments, and a better life for individuals.

*a. True

• False

• While consumer behaviour refers to human thought and action, it is

not considered a field of study.

• True

*b. False

• Consumer behaviour can be thought of as the actions, reactions, and

consequences that take place as the consumer goes through a decision - making process, reaches a decision, and then uses the p roduct.

*a. True

• False

• Consumer behaviour is the set of value -seeking activities that take

place as people go about addressing needs.

*a. True

• False

• The basic consumption process begins with the consumer recognizing

that he or she wants something new.

• True

*b. False

• The basic consumption process involves a consumer assessing the

costs and benefits associated with a choice.

*a. True

• False

• The final step in the consumption process is satisfaction.

• True

*b. False

• An exchange is the acting out of a decision to give something up in

return for something of equal value. 2 / 4

• True

*b. False

• Consumer behaviour represents the process by which goods, services,

or ideas are used and transformed into valu e.

• True

*b. False

• Costs involve more than just the price of the product.

*a. True

• False

• Benefits are the only result of consumption.

• True

*b. False

• Consumer behaviour, as a field of study, is a very young field.

*a. True

• False

• Consumer behaviour has family roots in other disciplines such as

economics, anthropology, and psychology.

*a. True

• False

• Marketing’s roots in economics are evident in the production and

distribution of goods.

*a. True

• False

• Psychology is the study of human reactions to their environment.

*a. True

• False

• The sub-disciplines of psychology that are highly relevant to

consumer behaviour are social psychology and experimental psychology.

• True 3 / 4

*b. False

• Anthropology focuses on the thoughts, feelings, and behaviours that

people have as they interact with other people.

• True

*b. False

• Cognitive psychology is helpful in understanding how consumers

process information from marketing communications such as advertisements.

*a. True

• False

• Marketing activities include the production, promotion, pricing,

and distribution of goods, services, ideas, and experiences that provide value for consumers and other stakeholders.

*a. True

• False

• Consumer behaviour focuses primarily on the study of groups of

people within a society.

• True

*b. False

• Anthropology has contributed to consumer behaviour research by

allowing researchers to interpret the relationships betw een consumers and the things they purchase, the products they own, and the activities in which they participate.

*a. True

• False

• A highly competitive marketplace in which consumers have many

alternatives is more likely to result in better custo mer service than a marketplace with little competition.

*a. True

• False

• A market-oriented firm stresses the importance of creating value

for customers among all employees.

*a. True

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