Test Bank all Chapter, Answer at the end of

Consumer Behavior, 7e Wayne Hoyer, Deborah MacInnis, Rik Pieters

(Test Bank all Chapter, Answer at the end of each Chapter)

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Chapter 01—Understanding Consumer Behavior

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Indicate whether the statement is true or false.

• Consumer behavior is the totality of consumers' decisions with respect to the acquisition, consumption, and disposition

of goods, services, time, and ideas by human decision-making units over time.

• True
• False

• Consumer behavior reflects more than the way that a product is acquired by a single person at any one point in time.
• True
• False

• Buying represents one type of acquisition behavior.
• True
• False

• Usage is at the core of consumer behavior.
• True
• False

• Disposition is the process by which a consumer uses an offering.
• True
• False

• The sequence of acquisition, consumption, and disposition does not occur over time.
• True
• False

• The many factors that affect acquisition, usage, and disposition decisions can be classified into four broad domains: the

psychological core, the process of making decisions, the consumer's culture, and consumer behavior outcomes.

• True
• False

• Before consumers can make decisions, they must have some source of knowledge or information upon which to base

their decisions.

• True
• False

• Culture refers to the typical or expected behaviors, norms, and ideas that characterize a group of people.
• True
• False

• One reason marketing managers study consumer behavior is to create public awareness of inappropriate practices.
• True
• False

• Marketing managers need to understand consumer behavior to protect consumers from unfair, unsafe, or inappropriate 2 / 4

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Chapter 01—Understanding Consumer Behavior

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marketing practices.

• True
• False

• Research indicates that consumers find it difficult to understand the differences between brands when they view a

chart, matrix, or grid comparing brands and their attributes.

• True
• False

• A brand name is better remembered when placed in an ad that has interesting and unrelated visuals.
• True
• False

• Sellers should create the endowment effect by setting a higher price for goods than buyers are willing to pay.
• True
• False

Indicate the answer choice that best completes the statement or answers the question.

15. An offering is a product, service, activity, or idea:

• that is acquired but not used by consumers.
• that is used but not acquired by consumers.
• marketed by a firm but not yet available in the marketplace.
• made available by a marketing organization to consumers.
• that is in the marketplace but not yet accepted by consumers.

• The process by which a consumer comes to own an offering is known as _____.
• usage
• disposition
• comprehension
• acquisition
• perception

• Which of the following statements is true of acquisition behavior?
• Attitudes toward materialism, status, and self-concept do not play a role in acquisition behavior.
• Consumers tend to procrastinate in redeeming coupons and gift cards when deadlines are close.
• Ways of obtaining goods and services include renting, leasing, trading, and sharing.
• Disposition represents one type of acquisition behavior.
• Acquisition behavior of one customer cannot be linked with disposition behavior of another customer.

• Linda runs a small café. At the end of the day, she recycles all paper and plastic. In the context of consumer behavior,

this is an example of _____.

• preattentive processing
• purchase behavior
• zapping 3 / 4

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• disposition behavior
• zipping

• Which of the following statements is true of consumer behavior?
• It is limited to the study of how consumers buy products.
• It reflects the actions of a single consumer rather than a group of consumers.
• It is related to how consumers make acquisition decisions rather than disposition decisions.
• It deals with the purchase of tangible goods but not services.
• It affects decisions about managing debt.

• Identify a true statement about the consumer behavior process.
• Consumers do not make decisions about where to consume various products.
• Culture does not influence consumers' acquisition, disposition, or usage behavior.
• Consumer behavior is a dynamic process.
• Finding a new use for a tangible product is a way to dispose of an offering temporarily.
• Lending represents one type of acquisition behavior.

• Mike wants to buy a computer. His friend, Gregory, researches the various brands of computers in the market and

helps Mike choose one. As Mike is about to buy it, Mike's father mentions that the brand Mike has chosen is mediocre compared with the other brands in the market. In this scenario, Mike's father plays the role of the _____.

• influencer
• purchaser
• user
• ethicist
• policy maker

• Russell and his family are thinking about getting a new big-screen television. He has researched different brands,

models, and prices of televisions from the Internet. In this scenario, Russell is the _____.

• policy maker
• purchaser
• influencer
• disposer
• cord-cutter

• Disposable cameras were unsuccessful when they were launched in the market. Consumers doubted whether they

could take good pictures. When disposable cameras were repositioned "for those who forgot their camera on vacation" or "for those who do not want to ruin their expensive camera on the beach or slopes," sales increased. This could be best

thought of as a successful example of marketers understanding:

• how consumers dispose of cameras.
• why consumers acquire cameras.
• media marketing techniques.
• the limits of disposable optical engineering.
• the information search process.

• Buying, trading, bartering are examples of consumers engaging in _____.
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