Test Bank, All Chapters 100 Original Verified, A Grade

Consumer Behavior 12e Leon Schiffman Joseph Wisenblit (Test Bank, All Chapters 100% Original Verified, A+ Grade) 1 / 4

1 Copyright © 2019 Pearson Education, Inc.Consumer Behavior, 12e (Schiffman/Wisenblit)

Chapter 1 Consumer Behavior: Information-Driven Consumer Behavior

1) Which of the following is the study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires?

• lifestyle marketing
• role theory
• consumer behavior
• marketing research

Answer: C

Diff: 1

Skill: Concept

LO: 1.1: To understand the evolution of the marketing concept, what consumer behavior is, and the components of strategic marketing.

AACSB: Reflective thinking

2) Which of the following is considered an example of consumer behavior?

• Janice prefers to buy name-brand pain relievers like Tylenol and Advil, rather than the store

brand.

• Javier generally gets gas on Monday mornings on his way to work.
• Jessica prefers to buy her produce from the farmer's market instead of the grocery store.
• Jeremy generally recycles his old newspapers and cardboard boxes.
• All of the above are examples of consumer behavior.

Answer: E

Diff: 2

Skill: Application

LO: 1.1: To understand the evolution of the marketing concept, what consumer behavior is, and the components of strategic marketing.

AACSB: Application of knowledge

3) Marketing and consumer behavior stem from the ________, which maintains that the essence of marketing is satisfying consumers' needs, creating value and retaining customers.

• production concept
• product concept
• selling concept
• societal concept
• marketing concept

Answer: E

Diff: 1

Skill: Concept

LO: 1.1: To understand the evolution of the marketing concept, what consumer behavior is, and the components of strategic marketing.

AACSB: Analytical thinking 2 / 4

2 Copyright © 2019 Pearson Education, Inc.4) A(n) ________ is a person who identifies a need or desire, makes a purchase, and then disposes of a product.

• marketer
• consumer
• influencer
• content generator

Answer: B

Diff: 1

Skill: Application

LO: 1.1: To understand the evolution of the marketing concept, what consumer behavior is, and the components of strategic marketing.

AACSB: Application of knowledge

5) Tripp runs a product development division at a software company. His division was focused on producing a word processing software that performs better and has more features than any competitive product, so they added every feature that was technically feasible. However, they found that consumers were satisfied with fewer features and unwilling to pay more for the advanced software. Tripp and his team suffered from ________.

• marketing myopia
• over-segmentation
• target marketing
• technology devotion
• marketing vision

Answer: A

Diff: 3

Skill: Application

LO: 1.1: To understand the evolution of the marketing concept, what consumer behavior is, and the components of strategic marketing.

AACSB: Application of knowledge

6) During historical periods when demand exceeded supply, businesses adopted the ________ concept.

• marketing
• technology
• societal
• production
• product

Answer: D

Diff: 2

Skill: Concept

LO: 1.1: To understand the evolution of the marketing concept, what consumer behavior is, and the components of strategic marketing.

AACSB: Analytical thinking 3 / 4

3 Copyright © 2019 Pearson Education, Inc.7) The ________ concept in business assumes that consumers are mostly interested in product availability at low prices.

• marketing
• societal
• product
• production
• technology

Answer: D

Diff: 2

Skill: Concept

LO: 1.1: To understand the evolution of the marketing concept, what consumer behavior is, and the components of strategic marketing.

AACSB: Analytical thinking

8) The ________ is characterized by the gearing up of manufacturing skills in order to expand production.

• marketing concept
• product concept
• selling concept
• production concept
• societal concept

Answer: D

Diff: 2

Skill: Concept

LO: 1.1: To understand the evolution of the marketing concept, what consumer behavior is, and the components of strategic marketing.

AACSB: Analytical thinking

9) The production concept makes sense for a business when ________.

• consumers are more interested in product availability than in product variation
• consumers are interested in obtaining the product that offers them the highest quality, best

performance, and most features

• consumers have changing needs and insist that those needs be satisfied
• consumers are unlikely to buy the product unless they are persuaded to do so
• consumers are not sensitive to price

Answer: A

Diff: 2

Skill: Concept

LO: 1.1: To understand the evolution of the marketing concept, what consumer behavior is, and the components of strategic marketing.

AACSB: Analytical thinking

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