Test Bank Chapter 1: Introduction to Critical Media Studies

Test Bank Chapter 1: Introduction to Critical Media Studies

MATCHING

Instructors will need to randomize the order of terms when constructing an exam.

• medium e. ‘middle’, or that which comes between two things
• mass media i. technologies that reach a large, distant, anonymous audience
• postmodernity b. historical period characterized by the rise of informationalism
• convergence g. tendency of media to share a common, integrated platform
• mobility j. capacity of an object to be moved from place to place with ease
• fragmentation c. splintering of audiences into highly specialized taste cultures
• globalization h. set of forces that threaten the autonomy of the nation-state
• simulation f. the generation by models of a real without origin or reality
• socialization a. process that shapes both what and how we know
• theory d. an ‘optic’ or way of seeing, explaining, and interpreting

MULTIPLE CHOICE

• Which of the following ways of acquiring knowledge involves direct sensory experience?
• somatic
• symbolic
• episodic
• thematic

• Medius, the Latin word for medium, means which of the following?
• communication
• technology
• middle
• mass

• Which set of terms best characterizes the audience for mass media?
• large, distant, and specified
• large, distant, and anonymous
• large, immediate, and specified
• large, immediate, and anonymous

• Who invented movable-type, mechanical printing in 1450?
• Thomas Edison
• Benjamin Franklin

(Critical Media Studies An Introduction, 2e Brian Ott, Robert Mack) (Test Bank all Chapters) 1 / 4

• Philo T. Farnsworth
• Johannes Gutenberg

• Who is credited with applying for the first television patent in 1927?
• Thomas Edison
• Benjamin Franklin
• Philo T. Farnsworth
• Johannes Gutenberg

• What is that name for the historical epoch that began to emerge in the 1960s?
• Paleozoic
• capitalism
• industrialism
• postmodernity

• Which of the following is not a characteristic of postmodernity?
• customization
• manufacturing
• informationalism
• flexible accumulation

• Which of the following concepts is associated with de-massification?
• convergence
• fragmentation
• globalization
• simulation

• Which of the following concepts accounts for the increasing specialization of media content?
• convergence
• fragmentation
• globalization
• simulation

• Which of the following concepts describes the hybridization of formerly distinct media?
• convergence
• fragmentation
• globalization
• simulation

• Which of the following concepts represents a challenge to the autonomy of the nation-state?
• convergence
• fragmentation
• globalization
• simulation

• Which concept describes the media’s capacity to shape both what and how audiences know?
• simulation
• globalization 2 / 4

• socialization
• fragmentation

• Which of the following concepts best describes the central attitude of critical studies?
• skeptical
• humanistic
• political
• social justice

• Which of the following concepts best describes the central approach of critical studies?
• skeptical
• humanistic
• political
• social justice

• Which dimension of critical studies reflects a hermeneutics of suspicion?
• attitude
• approach
• assessment
• ambition

ESSAY QUESTIONS

• Identify and explain the five key trends animating mass media in postmodernity.

• Identify and explain the central attitude, approach, assessment, and ambition of critical studies.

• / 4

Test Bank Chapter 2: Marxist Analysis

MATCHING

Instructors will need to randomize the order of terms when constructing an exam.

• base m. underlying economic and material conditions of society
• superstructure d. the social and cultural institutions that make up society
• profit-motive n. the continuous desire to increase capital
• concentration a. ownership of an entire industry by just a few companies
• conglomeration p. corporate practice of accumulating multiple companies
• integration h. the strategic interrelation of subsidiary companies
• multinationalism l. production and distribution of media products on a global scale
• synergy j. profit-maximization strategy that utilizes cross-promotion
• planned obsolesence k. intentional design of a product with a limited useful life
• logic of safety e. profit-maximization strategy grounded in risk avoidance
• celebrity o. cultural phenomenon that celebrates famous personalities
• spectacle c. sensational, scandalous, and shocking dimensions of a situation
• joint ventures i. corporate collaboration aimed at reducing financial risk
• advertising g. communication aimed at promoting a product or brand
• niche marketing f. the strategic targeting of a particular demographic group
• cultural imperialism b. the imposition of one’s cultural values on other cultures

MULTIPLE CHOICE

• What is the philosophy that underlies Marxism?
• idealism
• materialism
• individualism
• transcendentalism

• Which of the following concepts describes the basic method of Marxist analysis?
• the profit motive
• historical materialism
• theory of labor value
• the mode of production
• / 4