Test Bank For - Green (All Chapters 1-17, 100% Original Verifie...

Test Bank For Global Marketing, 10 th Edition By Warren Keegan, Mark Green (All Chapters 1-17, 100% Original Verified, A+ Grade) All Chapters Arranged

Reverse: 17-1

This is The Original Test Bank For 10 th Edition, All other Files in The Market are Fake/Old/Wrong Edition. 1 / 4

1 Copyright © 2020 Pearson Education, Inc.Global Marketing, 10e (Green/Keegan) Chapter 17 Leadership, Organization, and Corporate Social Responsibility

1) According to Carly Fiorina, former CEO of Hewlett-Packard, leadership is not about:

• challenging minds.
• connecting at multiple levels.
• capturing hearts.
• bragging rights.
• empowering others.

Answer: D

Difficulty: 2: Moderate Chapter LO: 17.1: Identify the names and nationalities of the chief executives at five global companies discussed in the text.

AACSB: Application of knowledge

2) An important leadership task involves articulating all of the following points except:

• beliefs.
• values.
• status.
• policies.
• activities.

Answer: C

Difficulty: 2: Moderate Chapter LO: 17.1: Identify the names and nationalities of the chief executives at five global companies discussed in the text.

AACSB: Application of knowledge

3) In addition to "selling" their vision, top management at both Whirlpool and GE face the

formidable task of building:

• their company stature.
• physical layout and design.
• a cadre of globally oriented managers.
• a cadre of loyal customers.
• access to distribution channels.

Answer: C

Difficulty: 2: Moderate Chapter LO: 17.1: Identify the names and nationalities of the chief executives at five global companies discussed in the text.

AACSB: Application of knowledge

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2 Copyright © 2020 Pearson Education, Inc.4) Yong Nam, CEO of LG, recently stipulated that English would be required throughout the company. His reasons for this action included all of the following statements except:

• the need to have seamless communication.
• not to depend on a small group of people.
• impede information sharing.
• facilitate decision making.
• utilizing everybody's wisdom.

Answer: C

Difficulty: 2: Moderate Chapter LO: 17.1: Identify the names and nationalities of the chief executives at five global companies discussed in the text.

AACSB: Application of knowledge

5) The ability to speak foreign languages is one difference between managers born and raised in the United States and those born and raised elsewhere. Which of the following is true and reflects this statement?

• There are 200 million Chinese children studying English.
• There are 24 million American children studying Chinese.
• There are 200 million Indian children studying Chinese.
• Chinese managers study English as much as they study Chinese.
• There are equal numbers of American and Chinese children studying English.

Answer: A

Difficulty: 2: Moderate Chapter LO: 17.1: Identify the names and nationalities of the chief executives at five global companies discussed in the text.

AACSB: Application of knowledge

6) Satya Nadella is the chief executive officer of:

• Nissan Motor (Japan).
• PepsiCo (USA).
• Ford Motor Company (USA).
• Pharmacia Corporation (USA).
• Microsoft (USA).

Answer: E

Difficulty: 1: Easy Chapter LO: 17.1: Identify the names and nationalities of the chief executives at five global companies discussed in the text.

AACSB: Application of knowledge

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3 Copyright © 2020 Pearson Education, Inc.

7) Victor Luis is the chief executive officer of:

• Nissan Motor (Japan).

B) 3M (USA).

• Ford Motor Company (USA).
• Pharmacia Corporation (USA).
• Coach (USA).

Answer: B

Difficulty: 1: Easy Chapter LO: 17.1: Identify the names and nationalities of the chief executives at five global companies discussed in the text.

AACSB: Application of knowledge

8) Which one of the following companies has a woman as the global chief marketing officer in the United States?

• Apple
• Coca-Cola
• Ford Motor Company
• Starbucks
• Procter & Gamble

Answer: D

Difficulty: 2: Moderate Chapter LO: 17.1: Identify the names and nationalities of the chief executives at five global companies discussed in the text.

AACSB: Application of knowledge

9) Rebecca Van Dyck is the chief marketing officer of:

• Facebook (United States).
• Levi's (United States).
• L'Oreal (France).
• Coca-Cola (United States).
• SAP AG (Germany).

Answer: A

Difficulty: 2: Moderate Chapter LO: 17.1: Identify the names and nationalities of the chief executives at five global companies discussed in the text.

AACSB: Application of knowledge

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