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Test Bank For Marketing Management 17 th Edition By Philip Kotler, Kevin Lane Keller, Alexander Chernev
(All Chapters 1-21, 100% Original Verified, A+ Grade)
All Chapters Arranged Reverse:
21-1
This is The Original Test Bank For 17 th Edition, All other Files in The Market are Fake/Old/Wrong Edition. 1 / 4
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Marketing Management, 17e (Kotler/Keller/Chernev) Chapter 21 Socially Responsible Marketing 1) The concept of social marketing is related to ________.
- customer satisfaction
- competitors' response
- employee's engagement
- shareholder wealth maximization
- brand activism
Answer: E
Diff: 1
LO: 21.1 Discuss the societal impact of marketing.
AACSB: Ethical understanding and reasoning
2) Procter & Gamble has made ________ a key component of the company's marketing strategies.
- recycling
- brand highlighting
- brand purpose
- employee right
- consumer rights
Answer: C
Diff: 2
LO: 21.1 Discuss the societal impact of marketing.
AACSB: Ethical understanding and reasoning
3) Which of these is NOT identified as a reason companies engage in prosocial activities and invest in corporate social responsibility?
- Appealing to consumers who favor companies that exhibit civic virtues
- Creating societal benefits
- Responding to the insistence of their collaborators
- Maximizing social capital return for angel investors
- Increasing employee loyalty
Answer: D
Diff: 2
LO: 21.1 Discuss the societal impact of marketing.
AACSB: Ethical understanding and reasoning
1 Copyright © 2026 Pearson Education, Inc. 3 / 4
4) Which of these moves did Stonyfield Farm make to mitigate the environmental impact of its manufacturing operations?
- Offsetting its energy usage with an equivalent investment in environmental projects
- Requiring employees to take public transportation
- Using only natural sunlight to illuminate its office buildings
- Donating electricity from its own generating plants to local communities
- Teaching competitors how to minimize plastics usage
Answer: A
Diff: 2
LO: 21.1 Discuss the societal impact of marketing.
AACSB: Ethical understanding and reasoning
5) Which three components make up the triple bottom line?
- People, brand presence, profit
- Planet, social profit, financial profit
- People, planet, profit
- People, investment, profit
- People, community, profit
Answer: C
Diff: 2
LO: 21.1 Discuss the societal impact of marketing.
AACSB: Ethical understanding and reasoning
6) In addition to the environment and the marketplace, the three-pronged approach of socially responsible marketing focuses on ________.
- political action
- results-focused investments
- social investing
- the community
- employee well-being
Answer: D
Diff: 3
LO: 21.1 Discuss the societal impact of marketing.
AACSB: Ethical understanding and reasoning
7) ________ are all entities directly or indirectly influenced by the actions of the company, rather than just with shareholders, who actually own the firm.
- Owners
- Social owners
- The social community
- Influencers
- Stakeholders
Answer: E
Diff: 2
LO: 21.1 Discuss the societal impact of marketing.
AACSB: Ethical understanding and reasoning
2 Copyright © 2026 Pearson Education, Inc.
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