Test Bank for Understanding Media Psychology,

Test Bank for Understanding Media Psychology, 1e by Stever, Giles, Cohen, Myers (All Chapters)

Chapter 1:

• An important early media researcher, who looked at the effects of television on political races

was

• Paul Lazarsfeld
• Walter Cronkite
• George Mead
• Henry Jenkins

• Messages are no longer medium specific is a central tenet of
• Exemplification theory
• Convergence theory
• The Third Person Effect
• Information Processing Theory

• The skill of being able to "read" and consume media with good critical thinking skills and

discriminating visual and symbolic processing is called

• Media convergence
• Media Effects
• Media Processes
• Media Literacy

• “Non-discursive” refers to
• Things that are not influential
• Things that lack meaning
• Things that work against us
• Things that are a part of our day-to-day lives that are not discussed

• In about 1440, this invention ushered in what is considered to be the age of print media
• Books
• The Printing Press
• The FAX machine
• Written words

• The phenomenon or experience whereby I know someone well who doesn’t know me back is

called

• Parasocial
• Paranormal
• Paralegal 1 / 3

• Paraprofessional

• Watching the same television show over and over was not possible until we had
• VCRs
• DVDs
• DVRs
• Streaming media
• All of these make it possible to watch a show over and over
• / 3

Chapter 2:

• Which theory asks the question: “What is the cumulative effect of exposure to messages on

television?”

• Agenda Setting Theory
• Framing Theory
• Uses and Gratifications Theory
• Cultivation Theory
• All of the above
• None of the above

• “For what particular purpose do people use media?” This question would be of interest to a

theorist for

• Framing theory
• Cultivation Theory
• The Hypodermic Needle Theory
• Social Learning Theory
• All of the above
• None of the above

• The central and peripheral routes to persuasion are aspects of
• Elaboration Likelihood Model
• Third Person Effect
• First Person Effect
• Social Learning Theory
• None of these

• Shared media that reinforces the beliefs of group members is an aspect of
• Cultivation Theory
• Framing Theory
• Mood Management Theory
• Reinforcing Spirals Model

• The origins of prejudice and stereotype are a fundamental part of
• Social Identity Theory
• Social Learning Theory
• Agenda Setting Theory
• Exemplification Theory

• “Behavior is more likely to be shaped internally through cognition rather than externally through

influences.” This is a key aspect of

• Social Cognitive Theory
• Psychoanalytic Theory
• Meme Theory
• Social Information Processing
• / 3