Test Date: 24 - Tim Duivenvoorden, 689101 Hogeschool Inholland,...

OE102: Customer Insight Tooling

Tim Duivenvoorden, 689101 Hogeschool Inholland, Business Studies 3A 24th May 2024 1 / 4

Title Page Tim Duivenvoorden, 689101 Hogeschool Inholland Haarlem Business Studies (Marketing)

Class: 3A

Lecturer: Mr. Y. Toth

Test Date: 24

th May 2024 2 / 4

Table of Contents Title Page.....................................................................................................................................................2 Table of Contents.........................................................................................................................................3 Introduction.................................................................................................................................................1

• Digital Marketing & Content Marketing...............................................................................................2
• Search Engine Optimalisation (SEO).....................................................................................................4
• Search Engine Marketing (SEM)...........................................................................................................6
• Social Media Marketing.......................................................................................................................8
• Website Development and Optimization...........................................................................................10
• Customer Relationship Management.................................................................................................12
• E-mail Marketing................................................................................................................................14

General Conclusion and Advice for Lots aan Huis......................................................................................16 Bibliography...............................................................................................................................................17 Attachments..............................................................................................................................................20

• Google marketing course, proof of completion.................................................................................20
• Exercises per module.........................................................................................................................21

Module 1: Digital Marketing & Content Marketing............................................................................21 Module 2: Search Engine Optimalisation (SEO).................................................................................27 Module 3: Search Engine Marketing (SEM)........................................................................................32 Module 4: Social Media Marketing....................................................................................................38 Module 5: Website Development and Optimization..........................................................................46 Module 6: Customer Relationship Management...............................................................................51 Module 7: E-mail Marketing..............................................................................................................55 3 / 4

Introduction This document contains the questions and answers from the customer insight tooling modules:

• Digital Marketing & Content Marketing
• Search engine Optimization, Social Media Marketing
• Website Development & Optimization

Customer Relationship Management

• E-mail Marketing.

A summary and conclusion are included with each of these modules, after which an overall conclusion and advice are developed.

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