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Customer Behavior Logbook Levi’s Jeans
Name: Chantal Dekker
Student number: 646460
Educational Institution: Hogeschool Inholland
Location: Alkmaar
Education: Business Studies
Specialization: Marketing
Class: ALBSMAVT3B-2
Academic year: 2021-2022
Teacher: Marten Coerts
Unit of study: OE104
Date: 25-03-2022
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Inhoudsopgave Introduction ............................................................................................................................................. 3 Company information and history ...................................................................................................... 3 Marketing mix information ................................................................................................................. 3 Information about the target group .................................................................................................... 4 Why you have chosen this company ................................................................................................... 4 Experience Marketing ............................................................................................................................. 5 Neuromarketing ...................................................................................................................................... 6 Decision making process ......................................................................................................................... 7 Involvement ............................................................................................................................................. 8 Learning ................................................................................................................................................... 9 Attitude ................................................................................................................................................. 10 Perceptual Process ................................................................................................................................ 11 Motivation ............................................................................................................................................. 12 Culture ................................................................................................................................................... 12 Reference group .................................................................................................................................... 13
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