Unitofstudy OE102CustomerInsightTooling

Customer Insight Tooling StudentJuliëtdeBrabander StudentNumber 667682 Unitofstudy OE102CustomerInsightTooling UniversityInhollandUniversityofAppliedSciences LocationRotterdam AccompanyingteacherMr.Arends CompanyRijnpoortMakelaars DeadlineMay232023 1 / 4

UniversityInhollandRotterdam,Marketing Thecustomerjourneyof StudentJuliëtdeBrabander StudentNumber 667682 ClassROBSMAVT3B UniversityInhollandUniversityofAppliedSciences StudyBusinessStudies GraduationMarketing Year3 LocationRotterdam Unitofstudy OE102CustomerInsightTooling

Accompanyingteacher:Mr.Arends

Version1 CompanyRijnpoortMakelaars DeadlineMay232023

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Foreword ThisreporthasbeenwrittenforthesubjectCustomerInsightToolstaughtatInholland UniversityofAppliedSciencesinthethirdyearatthebusinessstudiescoursewiththemain subjectMarketing.Thereportconsistsof7modules,whichcanbefoundintheappendix, applyingdifferenttopicstothecompanyRijnpoortthroughquestionsandassignments.RijnpoortisarealestatecompanybasedinPoeldijk,TheWestland.Theyofferpropertiesfor saleandrentandgiveadviceonmortgagesandinsurance.Theydoeverythingforthe customerandworkwithapersonalteamthatiswellreflectedontheirwebsiteandsocial media.Aftereachmodule,anadvicewaswrittenforRijnpoort,whichcanbefoundinchapters1to 7.Thetopicsofthemodulesmainlyfocusonthedifferentformsofonlinemarketingyoucan applyasabusiness.IwouldliketothankRijnpoortfortheircooperationandtrustinme.Igainedalotfromtheir informationandtheygainedalotfrommine.IwouldalsoliketothankMrArendsforthe matchinglessonshegaveforthissubject.Iwishyoumuchreadingpleasure!JuliëtdeBrabander ‘s-Gravenzande

23-05-2023

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Tableofcontents Foreword3 Summaryadvice5

Advicemodule1:Digitalmarketing6

Advicemodule2:SearchEngineOptimization(SEO)8

Advicemodule3:SearchEngineMarketing(SEM)10

Advicemodule4:SocialMediaMarketing11

Advicemodule5:Websitedevelopmentandoptimization13

Advicemodule6:CustomerRelationshipManagement(CRM)15

Advicemodule7:Emailmarketing17

Listofreferences18 Appendices19

Appendix1:AnswerstoModule119

Appendix2:AnswerstoModule224

Appendix3:AnswerstoModule328

Appendix4:AnswerstoModule431

Appendix5:AnswerstoModule535

Appendix6:AnswerstoModule639

Appendix7:AnswerstoModule743

Appendix8:GoogleCertificaat46

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