WGU D077 Concepts in Marketing, Sales, and Customer Contact-Module 8

WGU D077 Concepts in Marketing, Sales, and Customer Contact-Module 8 Leave the first rating Students also studied Terms in this set (16) Social SciencesBusinessMarketing Save WGU D077 Study Guide 135 terms Michele_B87Preview Concepts in Marketing, Sales, and C...223 terms Rampaging_Apostro... Preview D077 Marketing, Sale, and Custome...300 terms lsumner95Preview Concep 176 term kwo Practice questions for this set Learn1 / 7Study using Learn Asking questions and conducting research to determine that a prospect is willing and able to buy effective personal sellingaddresses customers' needs and preferences without making them feel pressured purpose of personal sellingTo provide interaction between the buyer and the seller Choose an answer 1Qualifying2Closing 3Referring4Advertising Don't know?

core of personal sellingThe human exchange between buyer and seller role of the marketing department's use the four Ps builds relationships between customers and the brand role of the salesperson's use the four Psextends the relationship to make the sale consultative sellingSales approach where the seller becomes a trusted advisor to the customer and builds a relationship to truly understand her needs Solution sellingSales approach where the seller diagnoses the customer's problem then recommends a mix of products and services (a solution) to solve it Team sellingSales approach that involves multiple people from an organization joining forces to advance a customer opportunity Adaptive sellingUsing social styles to customize a sales approach to the specific customer analyticalPeople with this social style want to know "how" driverPeople with this social style want to know "what" amiablePeople with this social style want to know "why" expressivePeople with this social style want to know "who" ProspectingIdentifying people or companies that might be interested in buying a product or service QualifyingAsking questions and conducting research to determine that a prospect is willing and able to buy six steps to the sales processProspecting and Qualifying, Approaching customers, Presenting and demonstrating the product, Handling objections, Closing, Following up