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Contents Introduction 2 Usability 3 White spacing 6 Navigation 9 Typography 14 Site layout 18 Consistency 21 Content and accuracy 27 Simplicity 30 How the clients needs have been met 35 Search engine optimisation(SEO) 36 What is it? 36 Indexing (meta tags) 36 Keywords/Phrases 36 NHS meta tags 37 What is JavaScript? 51 What is CSS? 53 What is HTML5? 47 References 56 1 / 4
Introduction
This report will be going over different web design principles throughout two different websites and will focus on how they are used, and why, for the websites’ specific purpose, in this case the websites chosen will have contrasting purposes, with one being corporate and the other non-corporate in order to see how they function and present the information on the site to achieve what they are set out to do.
The corporate site being the online sports clothing retailer, JD Sports which main aims are ultimately to sell and promote as many items as possible; and the non-corporate being the UK’s health service website, the NHS which its purpose is primarily to give information on health and illness as well as aiding people to acquire appointments if they need.
JD sports:
https://www.jdsports.co.uk/?gclsrc=aw.ds&gclid=EAIaIQobChMImKXuraq29gIVTtTtCh0Ux gqLEAAYASAAEgJI4PD_BwE
NHS:
https://www.nhs.uk/nhs-services/dentists/dental-costs/how-much-will-i-pay-for-nhs-dental- treatment/
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Usability
Usability is a crucial part of a website; one of the most important for a corporate site is that the site not being usable is consequently going to result in loss of revenue and the reputation of the company being lowered as a website reflects on the company itself.
As for a non-corporate site, essentially the same users will not visit the site again and if the site has been made to provide information, it will simply not be able to be accessed by the user and the research and application of the information has basically been wasted time.
NHS
The NHS site being non-corporate as well as a government managed service reflects how the government approaches healthcare within the UK, so it needs a working and functional site. This site does a great job of being usable; links work correctly, data and images are loaded correctly and overall, it runs smoothly.
The site is also very reliable to use and as it is mostly text, it is not going to need a lot of memory on a computer or form web servers to operate, probably a consideration when being created by the web-developers. It is also important to consider the fact that the information provided by this site can be very important and even life saving/altering advice and therefore should easily be reachable, and when using this site, no problems seem to arise.
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The image above shows many links that are labelled accordingly and which reliability allow the user to traverse to information they require ultimately making the site easy to use. This can be seen throughout the site.
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