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DMI PRO EXAM
WITH CORRECT SOLUTIONS.
Inbound Marketing - correct answer- Pull Strategy, closely aligned with digital marketing, attracts leads by providing helpful content
Outbound Marketing - correct answer- Associated with traditional and digital marketing, uses volume and repetition to spread word of existence, push strategy
Owned Media Example - correct answer- Blog, Website, Social Media Account,
Paid Media Example - correct answer- Display Ads, Social Media, Retargeting
Earned Media Example - correct answer- Word of mouth promotion, reviews, and mentions
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Direct Marketing - correct answer- Mailings and brochures, flyers, and coupons
Broadcast Marketing - correct answer- Product placement, program sponsorship, and cinema advertisement
Referral Marketing - correct answer- Fidelity cards, word of mouth, and discounts for sponsorships
Traditional Marketing characteristics - correct answer- Outbound, one-to-many, mass, passive audience
Digital Marketing characteristics - correct answer- Active audience, inbound, one-to-one, individual
3i principles - correct answer- 1. Initiate
- Iterate
- Integrate
What elements of a SMART objective are illustrated in the following statement? 2 / 3
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In order to establish myself as a digital marketing expert, I will complete a diploma in digital marketing. - correct answer- Specific and Measurable
Audience Research - correct answer- Survey tool, marketing research company, social media platform, behavior analytics
Social Listening - correct answer- Hootsuite, hashtags, Tweetdeck, influencers
Social listening - correct answer- identifies audiences interests
market research - correct answer- provides third-party analysis of specific topics
What are the main benefits of a 360 marketing campaign? - correct answer- Optimizes for scale and relevance, covers the entire buying cycle
Steps of framework for managing projects - correct answer- 1.Identify the project or campaign
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