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7/26/23, 2:17 PMAssignment Print View
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_____ is activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.Integrated marketing communications Marketing Advertising Sales promotion References Multiple ChoiceDifficulty: Easy Learning Objective: 01-01 Describe the importance of marketing communication within the marketing mix.Which of the following is the BEST example of a marketing exchange?John gave Sahil a menu, and he placed his food order.Jessie helped Alison move a heavy piece of furniture.Vlad and Ingrid gave their son a trip for his graduation.Mrs. Forrest gave Ben a chocolate cake as compensation for mowing her lawn.References Multiple ChoiceDifficulty: MediumLearning Objective: 01-01 Describe the importance of marketing communication within the marketing mix.
Chapter 1 (Advertising & Promotion, 8th Canadian Edition, 8e Michael Guolla, George Belch, Michael Belch) (Test Bank, For Complete File, Download link at the end of this File) 1 / 4
7/26/23, 2:17 PMAssignment Print View
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Product, price, place and promotion are collectively known as ________ the marketing mix.marketing communications tools.methods of selling goods and services.marketing jargon.References Multiple ChoiceDifficulty: Easy Learning Objective: 01-01 Describe the importance of marketing communication within the marketing mix.Campo Outdoor Products has developed a new backpack. It can be expanded to three times its initial size, be water resistant, and lightweight. These are what kind of marketing decisions?service level product attributes package design price allowance References Multiple ChoiceDifficulty: Medium Learning Objective: 01-01 Describe the importance of marketing communication within the marketing mix.
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Navinder Foods offers portable snack items that are low in calories, high in fibre, and taste just like the ones shoppers might consume back home in India. Which of the following is NOT a product benefit delivered by Navinder's snack items?functional benefit emotional benefit subjective benefit Low pricing benefit References Multiple ChoiceDifficulty: Medium Learning Objective: 01-01 Describe the importance of marketing communication within the marketing mix.Product protection, storage, communication, and image are all functional benefits of: product attributes packaging brand identity brand marketing References Multiple ChoiceDifficulty: Easy Learning Objective: 01-01 Describe the importance of marketing communication within the marketing mix.
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Which is the BEST example of the use of packaging as a communication vehicle?New mobile phone SIM cards are enveloped in large plastic packages.Costco offers multi-packs of contact lens solution at affordable prices.Uncle Ben's Rice offers usage and recipe suggestions on their boxes and bags.At Golftown one can purchase used golf balls in bags of 20 or 50.References Multiple ChoiceDifficulty: Hard Learning Objective: 01-01 Describe the importance of marketing communication within the marketing mix.
IKEA’s slogan, “Long Live the Home” reinforces the company’s:
products pricing packaging brand identity References Multiple ChoiceDifficulty: Medium Learning Objective: 01-01 Describe the importance of marketing communication within the marketing mix.
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