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Information Classification: General
for The Strategic Manager Understanding Strategy in Practice, 3e by Harry Sminia (All Chapters)
CHAPTER 1 – INTRODUCTION
- Explain what the concepts of ‘process logic’ and ‘performance logic’
- Discuss what it means that ‘strategy is a process’.
- Compare and contrast SWOT and PEST (or PESTLE) analyses. How useful
- Contrast strategic planning with wayfinding and discuss why both have
refer to.
are these two different types of analyses? What do they tell strategists?
their use for strategic management.
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Information Classification: General
CHAPTER 2 – MARKETING-INSPIRED STRATEGIC THINKING
- Explain how marketing-inspired strategic thinking can be used to do a
- Explain why from a marketing-inspired point of view a strategist is
- What is the difference between competitive strategy and corporate
- Explain how the BCG-matrix is to be used for the purpose of analyzing a
strategic analysis.
expected to be a rational-decision maker. Discuss whether this is justified or not.
strategy? How does marketing-inspired strategic thinking deal with corporate strategy?
multi-business firm.
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