d099 module 12
What is a forecast in sales management?
An overview of the amount a company has sold at the
end of a quarter or year
A projection of the demand for a product that a company
produces
The amount by which revenue from sales exceeds the
costs of a company
A list that details the most successful brands in a
company's line of products
A projection of the demand for a product that a company produces
In sales forecasting, the ___________
expert opinion technique
time-series technique
Delphi technique
trends from the past to make a projection, and it is
effective when a market is Hint, displayed below___________
unpredictable
in flux
stable.
time-series technique
stable.
The sales manager of a fast-food chain is creating a sales
forecast based on trends. Sales have been very steady
for the past year. As a result, she has decided to copy the
results directly from the previous period into the next
period to create the forecast.
Which technique is the sales manager using to forecast?
The weighted moving average technique
The exponential smoothing technique
The moving average technique
The rollover technique
The rollover technique