D099 Sales Management Module 4

D099 Sales Management Module 4 Leave the first rating Students also studied Terms in this set (14) Save D099 WGU Sales Management 449 terms Brandon_Liberto Preview WGU Sales Management D099 Pre-...70 terms gflem22Preview Sales Management - D099 263 terms marlio4Preview Sales M 70 terms Tiff Practice questions for this set Learn1 / 7Study using Learn The accuracy and validity of data.Customer AcquisitionProcess of gaining new customers by persuading them to purchase a company's products and/or services customer retentionthe ability of a company or product to retain its customers over some specified period TouchpointAnyway a consumer can interact with a business whether it be person to person, through a website, an app or any form of communication Choose an answer 1System integrity2Data integrity 3Data availability4Data confidentiality Don't know?

Re-engineering processesRecreating a core business process with the goal of improving product output, quality, or reducing costs data miningthe practice of examining large databases in order to generate new information.integrated dataTechnical and business processes used to combine data from disparate sources into meaningful and valuable information.data warehousea large store of data accumulated from a wide range of sources within a company and used to guide management decisions.Data WarehousingThe electronic storage of large amounts of company information.Data integrityThe accuracy and validity of data.Goals of CRMData accessibility, improve efficiency, Enhanced accountability and customer focus.Key Performance Indicators (KPIs)A type of performance measurement KPIs evaluate the success of an organization or of a particular activity it engages in.Big DataLarge, Complex data sets that require nontraditional data processing software.One to one MarketingCreating a unique marketing mix for every customer.Datebase MarketingA form of direct marketing using database of customers or potential customers to generate personalized communication in order to promote a product or service.