D099 - Sales Management Quizzes
A sales manager analyzes past sales of Long Last
Christmas lights. Based on past sales, the sales manager
responds to his manager that the company is expected to
sell 100,000 units of Long Last Christmas lights between
Nov. 1 and Dec. 31. What is the sales manager doing?
- Determining sales forecast
CSS Corp., a heavy machinery manufacturing company,
has seen a growth of 35% in sales. The company
executives realized that because of this growth, they
would have to re-organize their company. They decided
to re-organize their company into areas based on
expertise such as Sales, Marketing, R&D, Supply chain.
The organizational structure used by CSS Corp is:
- Functional structure
To succeed and achieve its goals, a firm has to
outperform its competitors by constantly striving to
improve its offerings to customers and be better than the
competitors' alternatives. When customers perceive the
distinction as being valuable, they will prefer to purchase
the business's product over a competitor's product. This is
called:
- Competitive Advantage
__________ provides employees with the knowledge of what
the company expects in terms of employees'
responsibilities and behavior toward fellow employees,
customers, and suppliers.
- Code of Ethics