IDIS 344 FINAL EXAM ACTUAL GUIDANCE QUESTIONS AND ANSWERS LATEST

IDIS 344 FINAL EXAM ACTUAL GUIDANCE QUESTIONS AND ANSWERS LATEST

UPDATE ALREADY PASSED 100%

What are the 7 P's of marketing? - Correct Answer 1. product

• price
• placement
• promotion
• people
• physical evidence
• process

What is marketing? - Correct Answer the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large What is the purpose of marketing?How is this purpose achieved? - Correct Answer - generate revenue

• execution of strategic digital activities, qualified leads, and teamwork w sales team

What is the marketing focus of the manufacturer? - Correct Answer - build product awareness

• build demand
• sell the product

What is the marketing focus of the distributor? - Correct Answer - distinguish one's self in the market

• focus on value proposition
• emphasize brand vs products

Who were the major market disruptors then and now? - Correct Answer Then: Sears

Now: Amazon

What are the 5 S's of the wholesale distribution process? - Correct Answer 1. source 1 / 2

• stock
• store
• sell
• ship

What are the four support services in the wholesale distribution process? - Correct Answer 1. IT

2. HR

• Finance Mgmt
• Transportation

What is E-commerce? - Correct Answer Maintaining business relationships and selling information, services, and commodities by means of telecommunicaation networks What are the main reasons businesses do not provide E-commerce capabilities? - Correct Answer - upset sales reps

• difficult to get data
• customers don't need it
• takes away relationship
• already have old version of it
• too expensive
• lack of expertise
• too busy

What are three things you should consider when picking an E-commerce platform? - Correct Answer

• price
• ERP integration
• support for B2B best practices

What are the 6 steps for starting an E-commerce business? - Correct Answer 1. plan for online business

• ask customers what they want
• build e-commerce infrastructure
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