MEDIA EXAM - 1. Representation Answer: through a producer's ...

MEDIA EXAM

GRADED A+ (ACTUAL EXAM ) Questions and Answers (Solved)

• Representation

Answer: through a producer's process of selection, omission and

construction, people, places and ideas are re-presented to an audience to reflect and/or depict reality

• Convention

Answer: the ways in which signs are combined that are particular to

media forms or text types. They are a set of 'rules' appropriate to media forms/text types

• the usual way that media operate within each facet of media.

• Codes

Answer: the signs that communicate meaning

• Technical codes

Answer: include production techniques such as camera framing, depth of

field, shot type, lighting, special effects and editing. It also comprises of imaging codes, such as layout, font selection, the positioning of objects on a page and choice of paper stock

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• symbolic codes

Answer: refer to objects, settings, body language, clothing, hair/make- up,

and colour

• written codes

Answer: include all aspects of written content, including headlines,

captions, speech bubbles and language style

• stereotype

Answer: an oversimplified representation of a person, group, place or

idea that has been repeated so often it appears natural. (support with an example)

• countertype

Answer: a positive stereotype, a reverse stereotype (and as stereotypes

are generally negative, countertypes can be thought of as 'reverse stereotypes' .. they still however, are a form of stereotype.

• media text

Answer: a media product

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