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What are the 3 lesson goals for Digital insights?
- Understand the significance of Youtube
- Highlight consumer trends related to video consumption
- Discuss video's impact on both social media and email marketing
#Video marketing #Digital Video Insights
What are the 6 lesson goal for Video content Strategy & implementation best practices?
- Understand core business goals supported by using online video
- Highlight video content considerations
- Create familiarity with onsite video best practices
- Understand how video can be sued to support SEO
- Identify video's role in social
- Create familiarity with reporting metrics 1 / 4
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#Video marketing #Video Content Strategy & Implementation Best Practices
What are the lesson goals for Video Promotion( total of 2 goals)?
- Differentiate between paid, earned, and owned media
- Determine how to promote video through various media channels
#Video marketing #Video Promotion
What is the Youtube Ecosystem?#Video marketing #Understand the significance of Youtube
What is the percentage of videos published in the last year that are more than 2 minutes long?56% #Video marketing #Highlight consumer trends related to video consumption
What two most popular distribution channels of video?
- Websites 2 / 4
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- Socials
#Video marketing #Digital Video Insights #Highlight consumer trends related to video consumption
What are the 2020 video statistics by Cisco?
- estimates online videos will account for 80% of all consumer web
traffic by 2020
- 83% of consumer indicate they're willing to share videos they like
with their friends and peers
- 85% of the US internet audience watches video online
#Video marketing #Digital Video Insights #Highlight consumer trends related to video consumption
What are the four most common videos?
- Explainers
- Product Demos
- How-Tos
- Testimonials
#Video marketing #Digital Video Insights 3 / 4
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#Highlight consumer trends related to video consumption
What is CVR?conversion rates #Video marketing #Digital Video Insights #Highlight consumer trends related to video consumption
What is the percent increase in CVR?Many instances video has roughly 100% increase in conversion rates #Video marketing #Digital Video Insights #Highlight consumer trends related to video consumption
What are 4 important stats on social media ( 2 on facebook, 1 on instagram, 1 on linkedIn).#Video marketing #Digital Video Insights #Discuss video's impact on both social media and email marketing
What does the 85% of Facebook's videos watch without sound influence strategy?
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