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MGT 6311 / MGT6311 Final Exam (Latest Update 2025 / 2026) Digital Marketing | Questions & Answers | 100% Correct | Grade A - Georgia Tech
Question:
Email Structure Considerations
Answer:
Sender Info Subject Line Email Copy/Content Use of Imagery CTA Layout Mobile Email
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Question:
Spam rate
Answer:
Over half of all emails sent are considered spam
Question:
Sender Info
Answer:
It's super important consumers are able to clearly identify emails as coming from the brand they recognize
Question:
Subject Line
Answer:
email subject line length should be concise but also convey a compelling message that encourages consumer engagement. A subject line length of 15 characters or less had the highest open rate
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Question:
Email Copy/Content
Answer:
Header: the top of the email is generally referred to as the header
Greeting: a greeting may also be included just before the header section
(include customer's name when possible)
Body: The body of the email is where most of the content resides. It's
recommended the body be designed to align with customer needs and marketing goals.
Footer: The footer is the bottom part of the email. This section includes brand
name, social icons, contact info, an opt out link and necessary legal language
Question:
Use of Imagery
Answer:
Imagery can be very helpful to convey information and entice consumers to further engage with the brand.
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Question:
Call(s) to action (CTA)
Answer:
Include one or more calls to action within the email. Anything that has copy enticing the customer to take action, and links to the website can be considered a CTA. Prominent CTAs typically appear as button
Question:
Layout
Answer:
It's also important to think about where content is physically placed within an email. Consumers tend to scan emails in an F-shaped pattern, moving from the top to bottom and right to left
Question:
Mobile Email
Answer:
- About 3 in 5 consumers check their email on the go
- 75% say they use their smart phones most often to check email
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