MGT6311 MGT 6311 Final Exam

MGT6311 / MGT 6311 Final Exam (Latest Update 2025 / 2026) Digital Marketing | Questions & Answers | Grade A | 100% Correct - Georgia Tech

Question:

What marketing strategy has the highest conversion rate?

Answer:

email marketing

Question:

At what stage in the customer journey should you use email marketing?

Answer:

all stages (earn/keep trust, build brand awareness, drive sales, retention, build/maintain loyalty, etc.)

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Question:

What are 4 key email types?

Answer:

transactional (thank you, delivery) newsletter promotion/special offer new product/service announcement

Question:

What are ESPs and what are their benefits?

Answer:

email service providers (i.e. mailchimp), good for tracking, segmenting, testing, dynamic personalization, cross-platform compatibility

Question:

What is the optimal length for an email subject line?

Answer:

no more than 15 characters

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Question:

What are some ways to build a database for email marketing?

Answer:

buy a dataset, satisfaction surveys, trade shows, promotions, at sale

Question:

What are email marketing best practices?

Answer:

welcome email, respect privacy, make it easy to unsubscribe, don't send too many emails, personalize, continually test/optimize

Question:

What are three goals for a Facebook ad campaign?

Answer:

awareness, consideration, conversion

Question:

What is a Facebook pixel?

Answer:

unique code to add to your website's html for tracking user activity

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