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MGT6311 / MGT 6311 Midterm Exam ( Update 2025 / 2026) Digital Marketing Questions & Answers - Georgia Tech
Question:
Match types
Answer:
options to control breadth of searches that will trigger ads
Question:
Broad match
Answer:
includes phrases containing your keywords: in any order, as well as variations
(synonyms, misspellings)
- no symbol
- / 3
Question:
Broad match modifier
Answer:
Only shows ads in searches including words designated with a plus sign
- shoes + red
Question:
Phrase match
Answer:
search phrases containing your keywords in the same order "keyword"
Question:
Exact match
Answer:
Search phrases with exact words in same order - most targeted with lowest reach [keyword]
- / 3
Question:
Negative match type
Answer:
select words where our ad will not be shows to avoid valueless impressions
- keyword
Question:
Keyword targeting
Answer:
Geo-targeting, language targeting, behavior and demographic targeting
Question:
Dynamic keyword insertion
Answer:
search for cheese pizza: Papa John's Cheese Pizza
- / 3
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