MHA 705 Module 6 Latest Update -

MHA 705 Module 6 Latest Update - Actual Exam Questions and 100% Verified Correct Answers Guaranteed A+

Ad Network - CORRECT ANSWER: Links advertisers to websites and other content

providers willing to host advertisements in exchange for payment

Adsense - CORRECT ANSWER: web 2.0 product from google that searches an org's

we site and inserts ads that match content on that site; when users click those ads google pays the org a fee

Affiliate Programs - CORRECT ANSWER: program sponsors pay referring web sites a

percentage of revenue earned from the referral

Botnets (zombie networks) - CORRECT ANSWER: Infiltrated computers, linked and

controlled by rogue software

Cache - CORRECT ANSWER: A temporary storage space used to speed computing

tasks.

Click Farms - CORRECT ANSWER: Recruiting a network of users to engage in click

fraud with the goal of spreading IP addresses across several systems and make a fraud effort more difficult to detect.

colos (colocation facilities) - CORRECT ANSWER: Warehouse-sized facilities where telecommunication firms and other corporations bring their fiber optic cables and networking equipment together so that they can exchange networking traffic. These are the interconnection points that help make the Internet function as a network of networks.

Contextual Advertising - CORRECT ANSWER: Advertising based on a Web site's

content.

Cookies - CORRECT ANSWER: Small text files that are sent to your computer from

certain websites. They track your behavior and transactions.

Depleting Click Fraud - CORRECT ANSWER: clicking a rival's ads to exhaust their CPC advertising budget

Depleting Impression Fraud - CORRECT ANSWER: generating bogus impressions to

exhaust a rival's CPM ad budget

Disbarring Fraud - CORRECT ANSWER: generating bogus clicks or impressions

associated with rivals, to ban them from an ad network

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