PRSA APR EXAM LATEST -

PRSA APR EXAM LATEST -

EXAM 130 QUESTIONS AND CORRECT

DETAILED ANSWER S WITH RTIONALES

(VERIFIED ANSWERS ) |ALREADY GRADED A+

On your first day on the job, you learn that one of the company's servers has been hacked and client information has been compromised.Information has been leaked to the press about the security breach and reporters are calling. The CEO asks for your counsel. He also wants you to limit the amount of information given to key publics as a "security" precaution. You immediately identify the ethical dilemma and work on gathering data to justify your decision regarding the best course of action. What is your next step? Choose one option below.

a) Work with internal departments to compile a contact list of key

publics.

b) Meet with the company's designated spokesperson to coordinate

media interviews.

c) Review company policies and SEC regulations to influence your

decision.

d) Identify key values and ethical principles to support your

recommendation. - ANSWER- Answer is c. Reference: APR study guide

pg 21-22. Example of the ethical decision-making process. 1 / 4

You represent a large pharmaceutical company. Your client asks you to develop a public relations campaign for a new drug that will be released soon. What is your first step?

• start planning an official launch party

• research the industry and similar products in the market

• hold a focus group to review and offer feedback on messaging options

• call a member of the media to offer them an exclusive on the story -

ANSWER- Correct Answer: B

http://www.praccreditation.org/aprdemo/htmldemo/item_12_ans.htm

You were recently hired by AARP in Baltimore, MD. Your first project is to convince city government to increase the discount qualified seniors can receive on their quarterly water, stormwater and sewer bills from 35% to 50%. The incentive you have to offer to city government is a list of guaranteed water suppliers that will make the discount possible.Which of the following does AARP not have to do on your behalf?

• Report contact info for anyone who contributes $10,000 or more in

six-month period for this project

• Report the water suppliers' contact info to Congress 2 / 4

• File financial reports twice a year for this project
• Register you as a public relations practitioner under the Foreign

Agents Act of 1938 - ANSWER- The answer is D based on the requirements of the Lobbying Disclosure Act of 1995 listed on p. 153 in Cutlip & Center's Effective Public Relations, 10th Edition.

XYZ Corporation just received a painting created in 1913, with significant history and monetary value, from an art dealer on loan from the artist's estate. The painting has not been copyrighted, but a photo of the painting was published in Life Magazine, March 1916. You have decided the same photo of the painting will serve as the visual centerpiece for the community art initiative public relations campaign.What best states that you are able to use the photo of the painting as your visual centerpiece for the community art initiative public relations campaign without violating copyright permission? (Choose one.)

• The painting was never copyrighted.

• The photo appeared in the Life Magazine more than 75 years ago.

• The photographer who supplied the photo is unknown.

• The artist created the piece before 1990. - ANSWER- Answer B. -

EPR - Chapter 6, page 157-158

• / 4

The photo is now in the public domain in that it was first published in 1916 by Life Magazine, which is a copyrighted magazine, for which the issue's copyright has expired according to the 1909 Copyright Act.

You are a Public Relations Director for a major medical center, and are being asked to set up a photo shoot for your "Annual Report" - a publication sent to donors worldwide. You are photographing your local mayor, chief medical officer and a pediatric patient, who has appeared in numerous campaigns, in the past. The photographer is eager to begin shooting, and you ask for all three to sign a consent form. The photographer says, "it's not necessary to get forms signed, since one of the people is an elected official and public figure, and pictures are part of their job description, as they interact with their publics." What do you do?

• You allow the photographer to take pictures
• You ask the mayor, medical officer, and patient's parent to each sign a

consent form

• You get the participant's verbal permission to take pictures

d. You contact your hospital's legal department - ANSWER- Answer: b -

You must always have each participant sign a consent form if they are taking part in any pictures, etc, in which their likeliness is being used.

Reference: Cutlip & Center's Effective Public Relations, Chapter 6,

Legal Considerations, page 144.

You manage the Facebook page for a prominent software company. Last month you posted a link to an article that reported on trends in your

• / 4