Samenvatting...................................................................................................................................................6

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Inhoud Samenvatting...................................................................................................................................................6

• Inleiding........................................................................................................................................................7

1.1 Organisatie.............................................................................................................................................7 1.2 Product-marktcombinaties......................................................................................................................7 1.3 Financiële situatie...................................................................................................................................7 1.4 Strategie.................................................................................................................................................7 1.5 Onderzoeksdoel.....................................................................................................................................7 1.6 Aanleiding...............................................................................................................................................8 1.7 Doelstelling.............................................................................................................................................8 1.8 Vraagstelling...........................................................................................................................................8 1.9 Deelvragen.............................................................................................................................................8

• Hoofdstuk 2 - Onderzoeksopzet...................................................................................................................9

2.1 Grenzen en uitgangspunten...................................................................................................................9 2.2 Onderzoeksopzet...................................................................................................................................9 2.3 Spiegelonderzoek...................................................................................................................................9 2.4 Onderzoekspopulatie..............................................................................................................................9 2.5 Toelichting deskresearch........................................................................................................................9 2.6 Toelichting fieldresearch.........................................................................................................................9 2.7 Validiteit enquêtes................................................................................................................................10 2.8 Verwachting spiegelonderzoek.............................................................................................................10 2.9 Wenselijke uitkomst..............................................................................................................................11 2.10 Plan van aanpak.................................................................................................................................11 2.11 Opbouw en structuur..........................................................................................................................11

• Hoofdstuk 3 - Analyse resultaten................................................................................................................12

3.1 Uitslag enquête Material Management................................................................................................12 3.2 Uitslag enquête Orderbegeleiding........................................................................................................14 3.3 Uitslag enquête.....................................................................................................................................17 3.4 Uitslag interne klant..............................................................................................................................19

• Conclusies..................................................................................................................................................20

4.1 Beantwoording deelvraag 1..................................................................................................................20 4.2 Beantwoording deelvraag 2..................................................................................................................20 4.3 Beantwoording deelvraag 3..................................................................................................................20 4.4 Beantwoording deelvraag 4..................................................................................................................21 4.5 Beantwoording deelvraag 5..................................................................................................................21 4.6 Beantwoording deelvraag 6..................................................................................................................22 4.7 Beantwoording vraagstelling.................................................................................................................22

• Aanbevelingen............................................................................................................................................22

Literatuurlijst...................................................................................................................................................25 3 / 4

Bijlage l: Product-marktcombinaties en SWOT-analyse.................................................................................26 Bijlage lI: Enquête Material Management.......................................................................................................27 Bijlage lII: Enquête Orderbegeleiding.............................................................................................................30 Samenvatting...................................................................................................................................................4

• Inleiding........................................................................................................................................................5

1.1Organisatie.......................................................................................................................................5 1.2Product-marktcombinaties................................................................................................................5 1.3Financiële situatie.............................................................................................................................5 1.4Strategie...........................................................................................................................................5 1.5Onderzoeksdoel................................................................................................................................5 1.6Aanleiding.........................................................................................................................................6 1.7Doelstelling.......................................................................................................................................6 1.8Vraagstelling.....................................................................................................................................6 1.9Deelvragen.......................................................................................................................................6 2.Hoofdstuk 2 - Onderzoeksopzet...............................................................................................................7 2.1Grenzen en uitgangspunten..............................................................................................................7 2.2Onderzoeksopzet..............................................................................................................................7 2.3Spiegelonderzoek.............................................................................................................................7 2.4Onderzoekspopulatie........................................................................................................................7 2.5Toelichting deskresearch..................................................................................................................7 2.6Toelichting fieldresearch...................................................................................................................7 2.7Validiteit enquêtes............................................................................................................................8 2.8Verwachting spiegelonderzoek.........................................................................................................8 2.9Wenselijke uitkomst..........................................................................................................................9 2.10Plan van aanpak...............................................................................................................................9 2.11Opbouw en structuur........................................................................................................................9 3.Hoofdstuk 3 - Analyse resultaten...........................................................................................................10 3.1Uitslag enquête Material Management...........................................................................................10 3.2Uitslag enquête Orderbegeleiding..................................................................................................12 3.3Uitslag enquête...............................................................................................................................15 3.4Uitslag interne klant........................................................................................................................17 4.Conclusies..............................................................................................................................................18 4.1Beantwoording deelvraag 1............................................................................................................18 4.2Beantwoording deelvraag 2............................................................................................................18 4.3Beantwoording deelvraag 3............................................................................................................18 4.4Beantwoording deelvraag 4............................................................................................................18 4.5Beantwoording deelvraag 5............................................................................................................19 4.6Beantwoording deelvraag 6............................................................................................................19 4.7Beantwoording vraagstelling...........................................................................................................19 5.Aanbevelingen.......................................................................................................................................20

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