Test Bank for Digital

Test Bank for Digital Marketing 9 th Edition By Dave Chaffey, Fiona Ellis- Chadwick, Majd Abed-Rabbo (All Chapters 1-10, 100% Original Verified, A+ Grade)

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Chaffey, Digital Marketing, 9e

Chapter 1 – Introducing digital marketing

Ch01-01 Which of the following scenarios best illustrates the strategic use of digital marketing to overcome business challenges?

a) A company using billboards to advertise its website

b) An e-commerce company using AI to personalize product recommendations

c) A retailer using only traditional media for marketing

d) A business relying solely on organic search without paid media

Answer: Option B

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Ch01-02 How would you apply the concept of RACE framework to improve customer engagement?

a) By focusing only on the Reach stage

b) By ignoring the Act stage and prioritizing Convert

c) By using traditional media exclusively

d) By integrating all four steps: Reach, Act, Convert, Engage

Answer: Option D

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Ch01-03 What would be the most effective strategy for a business to integrate digital and traditional media?

a) Using digital media exclusively

b) Using traditional media exclusively

c) Combining digital and traditional media to support customer journeys

d) Investing in digital media without a clear strategy

Answer: Option C

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Ch01-04 Which business model best leverages digital marketing for customer acquisition?

a) A traditional brick-and-mortar store

b) An online subscription service offering personalized content

c) A company that avoids digital marketing 2 / 3

d) A business solely reliant on word-of-mouth marketing

Answer: Option B

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Ch01-05 What is a primary challenge in developing a digital marketing strategy?

a) Over-reliance on traditional media

b) Underestimating the importance of SEO

c) Ignoring customer data

d) Integrating various digital marketing activities across platforms

Answer: Option D

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Ch01-06 Which scenario best illustrates the use of digital marketing technology to support business goals?

a) A business using only traditional media

b) An e-commerce platform using CRM software to track customer interactions

c) A company avoiding technology investments

d) A business relying solely on print advertisements

Answer: Option B

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Ch01-07 How would you apply marketing data to enhance customer experiences?

a) By ignoring customer feedback

b) By using only historical data

c) By analyzing real-time data to personalize interactions

d) By using outdated data analytics tools

Answer: Option C

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Ch01-08 What is a critical consideration when using marketing data to support business goals?

a) Ignoring customer preferences

b) Using data without consent

c) Ensuring data accuracy and privacy

d) Using unverified data

Answer: Option D

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