UCLA COMM 10 FINAL EXAM NEWEST ACTUAL

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UCLA COMM 10 FINAL EXAM NEWEST ACTUAL

EXAM 200 QUESTIONS AND CORRECT DETAILED

ANSWERS WITH EXAMPLES (VERIFIED ANSWERS )

|ALREADY GRADED A+

What are the 4 functions of mass media? - ANSWER- Content Medium Manifest Latent

What is Content? - ANSWER- the media functions as a source of information

ex: during elections: newspapers

• give you information about election, candidates, etc.
• key in helping one vote

ex: influencing on how you dress by weather

- key: specific information you get on weather

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What is Medium? - ANSWER- the main function of the media lies within the elements of the medium itself

ex: going to the movies on a first date in order to avoid having to

talk a lot and thus giving each other a common ground to talk about

What is Manifest? - ANSWER- the function of the media that is obvious

ex: read a book because one is interested in the plot

What is Latent? - ANSWER- the function of the media that is hidden, unintended

ex: listening to radio during breakfast to avoid talking to

husband

What are the 6 (Societal) Functions of Mass Media? - ANSWER- Status Confirm Pass on/Enforces traditions, norms, values Narcotizing Effect Services Political System 2 / 4

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Create Social Cohesion Services Economy

How does it Confirm Status? - ANSWER- Media confirms status of organization, people, event by reporting on them; thus making them important

• media legitimizes people/issues

ex: Gay student killed: media covered; gay rights got covered

How does it Pass on/Enforces traditions, norms, values? - ANSWER- Media tells what's right and what's wrong

• certain news tells what to do and makes sure you follow them
• usually mass media upholds status quo
• giving homogenizing effect

ex: man doesn't pay taxes: story comes out then he went to jail

How does it have a Narcotizing Effect? - ANSWER- narcotics:

destroys senses

• media blinds and distorts our senses; thus, failing to support

critical thinking 3 / 4

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ex: media floods us with information so much that we're numb

and don't have time to carefully consider

• makes us apathetic; thus, failing to raise critical questions and

thinking

How does it service Political System? - ANSWER- leaders use mass media to address public

ex: tells you what's happening on your news feed

• learn what candidates say helps political system work

How does it create Social Cohesion? - ANSWER- brings us together

• gather around particular social website

ex: jumps online to see what's going on

during dramatic crisis

ex: 9/11 -- victims, volunteers

being alone --> scared

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