WI DMV Salesperson Info Questions and Answers
What must the advertised price include? ✔✔all charges the customer must pay, except sales tax, title, regis fees
When can you use the words "free" or "included with"? ✔✔Free- customer does not need to purchase something to get it Included with - customer must purchase something to get it
When advertising an allowance for a trade-in, what words can you not use? ✔✔-we will pay up to -appraise your own vehicle -as much as
The dealer's name must be included in advertising. True/False? ✔✔True
Can you advertise a certain type of vehicle if you know you will not meet anticipated demand?✔✔No. Unless you know they can be delivered in a reasonable time. 1 / 3
Do you have to tell the customer if a vehicle was flood damaged? ✔✔Yes ,always.
If 2 or more vehicles had the same type of damage to them (ex- hail), then the ad must state the type of damage. True/False ✔✔True.
All ads must state the model year. True/False ✔✔True
What words can be written to indicate a vehicle is used....like if it is the current year or previous year? ✔✔demonstrator, executive, low mileage, one owner
When can you use the words "invoice" or "cost" in ads? ✔✔If you also state that the " dealer cost is, or may be less, due to factory holdback, rebates, incentives, or other discounts"
Can the dealership advertise things like "last of the remaining", "close out", "clearance"?✔✔NO. Unless going out of business.
Can ads be mixed for lease vehicles and for sale vehicles? ✔✔Yes. IF it is clearly stating which vehicles are lease and which are for sale. 2 / 3
Dealer is responsible for giving proper vehicle info. Salesman is responsible for giving the info to the customer. All written AND spoken info must be truthful. True/false ✔✔True
When does the MSRP label have to be on the vehicle? ✔✔Until it is delivered to its retail purchaser.
What is on the dealer supplemental price label? How long does this label stay on vehicle? ✔✔- optional equipment or accessories installed by dealer
- final dealer price
- any price changes from MSRP including dealer mark-up
- any dealer service fee
- keep label on vehicle until delivered
What's a pre-delivery inspection sheet? ✔✔- a report of the vehicle's pre-delivery tests and inspections
- required by manufacturer
- given to customer upon delivery
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